Now that is thinking outide the box....

TheEnforcer · 10-02-2008

Click link for full article.

http://www.politico.com/blogs/bensmi...a_channel.html

October 01, 2008
Categories: Barack Obama

The Obama channel

Channel 73 on the Dish Network is now The Obama Channel.

Obama's media buying strategy has been marked by a willingness to work the angles and to try to pick up a few votes at the margins. The decision to go to everything from extensive radio buys to odd-hour infomercials reflects the fact that the campaign media buyers spend a lot of time thinking about how much persuasion any given dollar can buy, and given a very cheap format — late night cable channels that need filler, for instance — will settle for a thimblefull of persuasion.

The satellite channel is the latest of these marginal gambits: Three readers from different parts of the country email that Channel 073-00 on the Dish Network is now labeled OBAMA. ("What is up with Sen. Obama having his own channel?" asks a St. Louis reader.) The channel plays his two-minute ad laying out his economic plan on a loop, over and over.

The only explanation: The media buyers think they can reach enough people per dollar to make it worth the odd buy.

gonzo · 10-02-2008

Quote:

Originally Posted by TheEnforcer

The only explanation: The media buyers think they can reach enough people per dollar to make it worth the odd buy.

Hed reach more people here than there at a fraction of the price!

TheEnforcer · 10-02-2008

LOL

I'd be happy to sell to him. McCain too for that matter.

Dravyk · 10-03-2008

I'll have to go get a TIVO now. Not.

RawAlex · 10-03-2008

This is a great way to reach people, especially those channel surfing couch potatoes at 3am bored of regular informercials and re-runs of MASH. I am sure on a price / performance level this is a really good deal.

TheEnforcer · 10-03-2008

Yeah.. infomercial ads really aren't that badly priced so I imagine the step up for a small station like that is something obama can easily afford.

Top_Of_Google_Man · 10-05-2008

will be able to sell at a good profit down the line of course.

RawAlex · 10-05-2008

Quote:

Originally Posted by TheEnforcer

Yeah.. infomercial ads really aren't that badly priced so I imagine the step up for a small station like that is something obama can easily afford.

Actually, it is an entirely new channel, they are literally buying space from Dish. It's a really interesting way to reach people. How long before we have a GGW channel?

10-02-2008	#1
TheEnforcer Scored VIP to Anton's Piss Tank Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 8,781	Now that is thinking outide the box.... Click link for full article. http://www.politico.com/blogs/bensmi...a_channel.html October 01, 2008 Categories: Barack Obama The Obama channel Channel 73 on the Dish Network is now The Obama Channel. Obama's media buying strategy has been marked by a willingness to work the angles and to try to pick up a few votes at the margins. The decision to go to everything from extensive radio buys to odd-hour infomercials reflects the fact that the campaign media buyers spend a lot of time thinking about how much persuasion any given dollar can buy, and given a very cheap format — late night cable channels that need filler, for instance — will settle for a thimblefull of persuasion. The satellite channel is the latest of these marginal gambits: Three readers from different parts of the country email that Channel 073-00 on the Dish Network is now labeled OBAMA. ("What is up with Sen. Obama having his own channel?" asks a St. Louis reader.) The channel plays his two-minute ad laying out his economic plan on a loop, over and over. The only explanation: The media buyers think they can reach enough people per dollar to make it worth the odd buy.

10-02-2008	#3
TheEnforcer Scored VIP to Anton's Piss Tank Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 8,781	Re: Now that is thinking outide the box.... LOL I'd be happy to sell to him. McCain too for that matter.

10-03-2008	#4
Dravyk Easy Like Sunday Morning Want to see your own Advertising Here! Join Date: Oct 2002 Location: Behind a couch, somewhere in Philly Posts: 7,628	Re: Now that is thinking outide the box.... I'll have to go get a TIVO now. Not. __________________ All Of 'Em Mainstream Webmasters New: WebmasterConventions.com

10-03-2008	#5
RawAlex Members $100 for every ImLive sign-up Join Date: Oct 2002 Posts: 4,036	Re: Now that is thinking outide the box.... This is a great way to reach people, especially those channel surfing couch potatoes at 3am bored of regular informercials and re-runs of MASH. I am sure on a price / performance level this is a really good deal. __________________ Let's go to the edge of disaster Push the pedal and go a little faster Let's slam into a wall at ramming speed Let's go to the edge of a mountain Jump off and lets start countin' Hit the ground and tell me if it bleeds

10-03-2008	#6
TheEnforcer Scored VIP to Anton's Piss Tank Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 8,781	Re: Now that is thinking outide the box.... Yeah.. infomercial ads really aren't that badly priced so I imagine the step up for a small station like that is something obama can easily afford.

10-05-2008	#7
Top_Of_Google_Man Members Join Date: Dec 2004 Location: London UK Posts: 253	Re: Now that is thinking outide the box.... will be able to sell at a good profit down the line of course. __________________ FREE TRIALS ARE HOT AGAIN - GET YOUR SHARE!