Quote:
The estimates on the prevalence of so-called "click fraud" vary widely. Critics of the system say 10 to 20 percent of the clicks are bogus _ done by a person or automated program with no intention of buying something. Others say incidents of fraud are vastly overblown.
Gross is among those who believe click fraud is a big problem. He aims to change things with a "cost per action" system that only charges ad commission when a purchase is actually completed.
"I believe the commercial side of search will evolve toward cost-per-action in the next five to 10 years," Gross said.
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http://www.bizreport.com/news/9084/
Will google adopt the "cost per action" to combat click fraud?
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"Chaos is the law of nature, order is the dream of man."
~Henry B. Adams (Historian) 1838-1918
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07-20-2005
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