Re: Review: A better Apple TV doesn't beat competition
Oh, I do want to add one thing here: Even in "sell direct" situations, there is always a middleman. Producers will not normally run their own website or run their own retail to push their products. They understand that you need a marketplace that people are attracted to, in order to get exposure, and that requires by definition middle men, or affiliates, or sales portals.
The online affiliate model is very effective, getting eyeballs to places they otherwise would never get.
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10-11-2010
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