Quote:
There is a whole generation (younger than most of us here) for whom actually paying for content (movies, music, whatever) isn't even a consideration. Either they go with friends and pay the big bucks to see the movie in the theater, or they download it off the torrent sites or the private trackers they are part of.
Rentals don't exist for them, except perhaps in the rare case they need to rip something to put online for credit. Otherwise, it's null.
You run a couple of kiosks, so you should know. How old is your average renter? I am guessing closer to 40 than 20. 10 years from now, that number will be closer to 50, unless something dramatic changes.
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A little off topic from the OP, but this is why you should cater to niches in adult biz. Very highly specific fetishes and niches are normally populated by older men.
Older men have more money and more likely to just pay for what they want then college kids. My niche is mostly middle aged men. They don't want to dick around with torrents and crap, they just want to pay for a quality site that has their fetish.