Is your design killing sales?

Hell Puppy · 05-29-2010

This is a large part of why ugly pages often out convert the gawdy expensive designer pages. The page may be ugly, but if the person who designs it knows his surfers, he will lead them directly to the link that is most likely to result in a conversion for that user.

The problem is the graphic designers have been trained to dazzle and show off their skills with making snappy visuals. They have NOT been trained in good usability, marketing and psychological principles.

In adult, this is even worse. At some point, the common marketing perception became that the surfer equated quality members area with a high end jazzed up tour. That might've had some truth a decade ago. Now, underestimating how educated the surfers are is a huge mistake.

If I could preach one word to every graphic designer out there, that word would be "clean".

05-29-2010	#7
Hell Puppy Fat Fucking Nobody Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 6,523	Re: Is your design killing sales? This is a large part of why ugly pages often out convert the gawdy expensive designer pages. The page may be ugly, but if the person who designs it knows his surfers, he will lead them directly to the link that is most likely to result in a conversion for that user. The problem is the graphic designers have been trained to dazzle and show off their skills with making snappy visuals. They have NOT been trained in good usability, marketing and psychological principles. In adult, this is even worse. At some point, the common marketing perception became that the surfer equated quality members area with a high end jazzed up tour. That might've had some truth a decade ago. Now, underestimating how educated the surfers are is a huge mistake. If I could preach one word to every graphic designer out there, that word would be "clean".