Think Cross Sales Werent a Big part of the Biz?

[RawAlex]

Originally Posted by Toby

Is anyone else hearing violin music as they read that?

actually, I was sitting here thinking that this is much like the death of the big dialer programs.

Dialers and cross sales were both dependent on getting the most money from the customer as quickly as possible without regard for long term viability. I think that many programs (no comment directly on wegcash) saw the cross sales as a way to fix non-functional business models, in light of poorer conversions and dropping income.

The reality is that there is a very strong business case / model out there for the affiliate business, but it has to be based on realistic business models. Programs cannot make big payouts ($100 plus) without retention and long term income. Programs that are set up on 2 - 10 year old content, fancy tours and poor members areas, credit card slamming and little value for customer will find themselves burned out and dead.

It is exactly like dialers. They forgot what we are trying to sell.