Re: It not all about tubes
My favorite quote from the text:
"Charge backs are significant in Internet commerce, which takes place without any face to face transaction. The products in question are such things as teeth whiteners, creams, slimming tea, and so forth. "People buy, and after a couple of months see that the thing doesn't work, and so they cancel the transaction, or deny that they committed to making purchases over time," is how Chechik explained the problem in the past."
Or they joined a crappy site that only had a paltry little smatter of content that they hadn't seen already promoted everywhere for free...
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