Playboy Magazine Outsources Noneditorial Functions

gonzo · 11-24-2009

CHICAGO — Playboy struck a deal last week with American Media Inc. to take over noneditorial functions of its legendary magazine. Production, circulation, advertising sales, marketing and other support services of both Playboy magazine and the company’s other domestic publications now are in the hands of Boca Raton, Fla.-based American Media.

The company already publishes 16 titles reaching more than 50 million readers. Some of the titles include National Enquirer, Fit Pregnancy, Men's Fitness, Star, Shape, Country Weekly and Muscle & Fitness.
The term of the deal is for five years, with recurring one-year options based on sales revenue benchmarks.

“Under the terms of the agreement, the company will pay American Media a flat rate fee in consideration for the services provided as well as cost savings and subscription incentive fees if certain benchmarks are achieved during the next two years,” Playboy said in a filing Tuesday with the Securities and Exchange Commission.

“The company will also pay certain costs and expenses so long as American Media maintains a guaranteed rate base and subscriber mix.”
Playboy magazine, which lost about $13 million last year, will keep its editorial offices in Chicago.

http://www.xbiz.com/news/115048

RawAlex · 11-24-2009

This is the next step down the road to seperate the magazine from the brand, effectively allowing the company to sell the brand name off seperate from the "filthy porn" part of the business.

gonzo · 11-24-2009

Quote:

Originally Posted by RawAlex

This is the next step down the road to seperate the magazine from the brand, effectively allowing the company to sell the brand name off seperate from the "filthy porn" part of the business.

And easier to buy even if your not in the printing biz.

TheEnforcer · 11-24-2009

Was just gonna post this myself....

EmporerEJ · 11-24-2009

Hef can't be liking this......

MikeSouth · 11-24-2009

hef controls 70% of the voting stock so technically it all comes down to whatever hef wants hef gets...which is how Playboy has landed in the mess its in.

EmporerEJ · 11-24-2009

Quote:

Originally Posted by MikeSouth

hef controls 70% of the voting stock so technically it all comes down to whatever hef wants hef gets...which is how Playboy has landed in the mess its in.

He still owns 70%?
I thought his share got diluted some time ago?

softball · 11-25-2009

Quote:

Originally Posted by MikeSouth

hef controls 70% of the voting stock so technically it all comes down to whatever hef wants hef gets...which is how Playboy has landed in the mess its in.

Hef is apparently like a lot of pornographers. He had a great idea and had no real competition. His magazine was literate because that was the way he could actually market it in the mainstream. But when the going got tough, maybe he wasn't such a good business man.

Tonic · 11-25-2009

Quote:

Originally Posted by RawAlex

This is the next step down the road to seperate the magazine from the brand, effectively allowing the company to sell the brand name off seperate from the "filthy porn" part of the business.

that's right

LAJ · 11-30-2009

What do you predict will happen when Hef kicks it?

EmporerEJ · 12-01-2009

Quote:

Originally Posted by LAJ

What do you predict will happen when Hef kicks it?

Clearly laid out in the corporate succession plan...there for the reading.
Christy takes control, and follows her plan.

11-24-2009	#1
gonzo Fat Fucking Nobody Want to see your own Advertising Here! Join Date: Apr 2003 Location: Atlanta,Ga. Posts: 17,795 Blog Entries: 11	Playboy Magazine Outsources Noneditorial Functions CHICAGO — Playboy struck a deal last week with American Media Inc. to take over noneditorial functions of its legendary magazine. Production, circulation, advertising sales, marketing and other support services of both Playboy magazine and the company’s other domestic publications now are in the hands of Boca Raton, Fla.-based American Media. The company already publishes 16 titles reaching more than 50 million readers. Some of the titles include National Enquirer, Fit Pregnancy, Men's Fitness, Star, Shape, Country Weekly and Muscle & Fitness. The term of the deal is for five years, with recurring one-year options based on sales revenue benchmarks. “Under the terms of the agreement, the company will pay American Media a flat rate fee in consideration for the services provided as well as cost savings and subscription incentive fees if certain benchmarks are achieved during the next two years,” Playboy said in a filing Tuesday with the Securities and Exchange Commission. “The company will also pay certain costs and expenses so long as American Media maintains a guaranteed rate base and subscriber mix.” Playboy magazine, which lost about $13 million last year, will keep its editorial offices in Chicago. http://www.xbiz.com/news/115048 __________________ We are putting the bastards of this world on notice; greed and corruption will always be met with "a voice made of ink and rage." "Never try and be like anyone else" - Hunter S. Thompson "The truth is the truth no matter how you try and package a lie" - Shellee Hale

11-24-2009	#2
RawAlex Members $100 for every ImLive sign-up Join Date: Oct 2002 Posts: 4,036	Re: Playboy Magazine Outsources Noneditorial Functions This is the next step down the road to seperate the magazine from the brand, effectively allowing the company to sell the brand name off seperate from the "filthy porn" part of the business. __________________ Let's go to the edge of disaster Push the pedal and go a little faster Let's slam into a wall at ramming speed Let's go to the edge of a mountain Jump off and lets start countin' Hit the ground and tell me if it bleeds

11-24-2009	#4
TheEnforcer Scored VIP to Anton's Piss Tank Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 8,781	Re: Playboy Magazine Outsources Noneditorial Functions Was just gonna post this myself....

11-24-2009	#5
EmporerEJ Brilliant Innoventionalist and writer. Join Date: Dec 2003 Location: USA, Northern Hemisphere, Terra, 3rd of nine, Sol System, Milky Way Galaxy, Far from Galactic Core Posts: 2,260	Re: Playboy Magazine Outsources Noneditorial Functions Hef can't be liking this...... __________________ Eric J. White VirtualSexMachine.com

11-24-2009	#6
MikeSouth Banned From GFY for Doing The South Pole Boogie Join Date: Nov 2003 Posts: 398	Re: Playboy Magazine Outsources Noneditorial Functions hef controls 70% of the voting stock so technically it all comes down to whatever hef wants hef gets...which is how Playboy has landed in the mess its in.

11-30-2009	#10
LAJ Underwear model Join Date: Nov 2002 Location: Austin Posts: 566	Re: Playboy Magazine Outsources Noneditorial Functions What do you predict will happen when Hef kicks it? __________________ AMP Worldwide - High Risk Merchant accounts Retain attorney Eric M. Bernstein - Ask me how! Cybernet Expo 2009 returns to San Francisco, June 25-27! ICQ 92418228 or email jay at ynot dot com