Simple things work best when looking for sign ups.

[softball]

Originally Posted by Paul Markham

Exactly, the thing that the "Traffic is King" band will never accept is.

They send their traffic to the guys that pay them the most. Which normally is the guys with the best content.

But I'm not sure if "The niche" explains it enough. "Understanding the niche" is better IMO.

I totally agree with this "The uniqueness of the site". No idea how many sites are out there but I would say 90% of tours look very similar to a lot of others, to the surfer.

Traffic is not king. Never make that mistake. The easiest thing in this business to get is traffic. A trained gorilla can move traffic. It takes great content to attract valuable traffic. Junk traffic is worth about as much as a K-car.
GFY is full of traffic rats making a few grand a month thinking they are king of the hill. WTF cares?
So is content or traffic king? The perennial argument. The answer is simple. Content is always king. This is not a chicken or egg argument. No content. No traffic. No argument.