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Old 03-14-2005   #1
brucem3
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Hi, all. Newb here with a "different" site,
pornshopfinder.com
and I'm struggling to find the best way to market, syndicate, affiliate this thing.

I was feeding AdWords for a while just to get some traffic. Now that I'm weaned off of them I'm getting about 350-500 uniques a day. Revenue is paying the hosting (ie. almost non-existant) so I'm obviously looking to significantly expand that.

Any comments (besides "Your site blows!"), suggestions, opinions and options would be greatly appreciated.

Thanks,

BruceM3...
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Old 03-14-2005   #2
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Frankly I like it.
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Old 03-14-2005   #3
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Opranauts, let me introduce you to a friend of ours - Bruce. He is new to the biz, just tooling around in his free time. He is a great guy, he asked me about this project and I told him that the Oprano Think Tank is the place he needed to go.

I will post my ideas that I shared with Bruce later - I don't want to taint anyones brain cells with my silly ideas.
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Old 03-14-2005   #4
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I didn't know you were a friend of Mike's either.

I genuinely like that site....
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Old 03-14-2005   #5
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Yeah, the scary part is that I was out with Mike the night that picture of him was taken. You don't want to know where he put that bottle..........
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Old 03-14-2005   #6
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Quote:
Originally posted by Nickatilynx@Mar 14 2005, 10:27 PM
I didn't know you were a friend of Mike's either.

I genuinely like that site....

Nick how would you make money with the content Bruce has collected?

I was thinking some type of syndication for a small fee, or for traffic.
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Old 03-14-2005   #7
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It has the places I didnt know about close to me! COmprehensive.
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Old 03-14-2005   #8
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Ok should it concern me that looking at the site I see 3 of the top 5 requested stores are in Maryland or DC (all within 35 miles of my home) ?


Is is that just great marketing and results fed by my IP?
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Old 03-14-2005   #9
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Quote:
Originally posted by gonzo@Mar 14 2005, 10:42 PM
It has the places I didnt know about close to me! COmprehensive.
Is there a book on glory hole etiquette at our local Barnes & Noble?


We can read it at a good high traffic table like we did the one about nude sketching.


Quality entertainment and kept mom's from parking with their little ones nearby.
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Old 03-14-2005   #10
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Thanks, gonzo. I've got over 2,500 stores in the list. It's probably not 100% accurate but I've tried my best to get a comprehensive and verified list.
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Old 03-14-2005   #11
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Originally posted by Vick@Mar 14 2005, 07:45 PM
Ok should it concern me that looking at the site I see 3 of the top 5 requested stores are in Maryland or DC (all within 35 miles of my home) ?


Is is that just great marketing and results fed by my IP?
Nope, those are the actual top requested stores. No Geo-IP. Lots of perverted congressmen, I guess............
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Old 03-14-2005   #12
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Wow.. that is a cool site...

hmmm... I'l have to think a bit though..

Oh.. welcoem to oprano!!
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Old 03-14-2005   #13
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Quote:
Originally posted by Mike AI+Mar 14 2005, 07:31 PM-->
QUOTE (Mike AI @ Mar 14 2005, 07:31 PM)
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Old 03-14-2005   #14
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Quote:
Originally posted by Nickatilynx@Mar 14 2005, 07:52 PM
At some point contact direct with the shops , saying that you can direct sales as a result of it and grow it from there....
Yeah, I was planning on keeping the user/search side totally free. But once traffic built up, hitting up the stores for a "premium" service, maybe $10 per month, to be able to add their website, hours, descriptions, picture of their shop, etc. on there. Like this sample shop:
Sample "Preferred" Store
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Old 03-14-2005   #15
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Quote:
Originally posted by brucem3+Mar 14 2005, 10:56 PM-->
QUOTE (brucem3 @ Mar 14 2005, 10:56 PM)
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Old 03-14-2005   #16
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Originally posted by Mike AI@Mar 14 2005, 08:00 PM
But how are you going to prove this traffic to brick and morter porn shops? I thought the idea of having customers print up coupon as a way of tracking, but other wise it would be tough to prove you are sending customers.
Yeah, it's tough to PROVE I'm sending them customers. But I can give them detailed stats on how many people are requesting detailed info specificallly on THEIR shop.

I guess I was figuring that $10 a month is pocket change for a porn shop. That's probably worth it if they only get one additional customer a month from the site.
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Old 03-14-2005   #17
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Say mentioning the website or the phrase "kiss me quick big boy" gets you a 10% discount
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Old 03-14-2005   #18
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Quote:
Originally posted by brucem3+Mar 14 2005, 11:04 PM-->
QUOTE (brucem3 @ Mar 14 2005, 11:04 PM)
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Old 03-14-2005   #19
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Originally posted by Nickatilynx@Mar 14 2005, 08:15 PM
Say mentioning the website or the phrase "kiss me quick big boy" gets you a 10% discount
(cough)
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Old 03-14-2005   #20
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Quote:
Originally posted by Mike AI@Mar 14 2005, 08:20 PM
Yeah try convinving a porn shop guy you are sending him traffic with some graphs with searches from your website.

I wanna come with you when you make this pitch. I think it would be amusing.
C'mon, I was a sale guy for 8 years. Cake...

No, I agree, it would be a tough sell. I keep thinking one side or the other (searcher or store) needs to be paying me, but that's definitely where I'm myopic. h34r:

So I should keep it free for both users and stores, but.... (insert your plan here but please spell it all out, even some diagrams wouldn't hurt, remember I'm an engineer).
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Old 03-14-2005   #21
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Quote:
Originally posted by brucem3+Mar 14 2005, 08:31 PM-->
QUOTE (brucem3 @ Mar 14 2005, 08:31 PM)
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Old 03-15-2005   #22
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Is Bruce the cute guy I met in FL? (contrary to Colin's claims, I don't remember names and faces all that well........ )
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Old 03-15-2005   #23
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Quote:
Originally posted by brucem3@Mar 14 2005, 10:31 PM
Yeah, the scary part is that I was out with Mike the night that picture of him was taken. You don't want to know where he put that bottle..........
oh yes we do!!!!!

Welcome aboard!

Nice site, great concept.

I think you are on the right track in working towards selling premium listings ... my only point would be the level of hardcore you publish on the site ... a lot of mainstream companies (and many adult stores fall more under this category than they do under 'porn' because they have so many rules to follow) might be funny about including their store on a site with a big pic of a chick with a dick in her mouth across the top.

I know that sounds silly ........... but you'd be amazed! Without the hardcore you could also get some press in adult print publications.

But all of that is just details until you get traffic.

Someone mentioned coupons, which is a huge area that might be worth persuing as a gimmick to generate traffic. if you offered discounts to at least 1 store in every city, optimized your site for se's, got some link swaps going and did a mailout to launch the service, you could pick up some good traffic based solely on your discount vouchers. You are also putting yourself in the position of the middle man - "Visit me before you visit the store" ....

An ok coupon site ...
http://www.freeukstuff.com/free-coupons-vouchers.html

Another suggestion I'd make is to take out some ads in some cheap adult publications ... those newspaper style things that are picked up in adult stores. Contact the editors first and ask for editorial to go with your advertising and test out a few reasonably priced ones who will give you good promotion. or you could swap ad space for premium listings on your site ......

anyway, the ideas are easy. implementing them is the hard bit ;-)
good luck!
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Old 03-15-2005   #24
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Originally posted by Peaches@Mar 14 2005, 09:24 PM
Is Bruce the cute guy I met in FL?
Hi, Peaches! Well, we met in Florida but I'm more old, fat, and bald than cute. But after seeing the belly flop contest, I guess that describes almost every webmaster.
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Old 03-15-2005   #25
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Hmmm. Get traffic, charge shops for premium highlighted listings at the top of the searches. Monthly fee rebilled to cc card, of course.
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Old 03-15-2005   #26
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Originally posted by cj@Mar 14 2005, 09:51 PM
Welcome aboard!
Nice site, great concept.
Thanks, cj. Great points and I appreciate all of the ideas. I agree that some shops in my list may be simply lingerie stores and that the hardcore ads may be a detraction. I'll soften/clean that stuff up.

I've been grabbing those local adult magazines wherever I travel so I've got some contacts there to check on advertising. Might dig into the coupon idea, too.
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Old 03-15-2005   #27
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Maybe get a cobranded sextoys store and link to that
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Old 03-15-2005   #28
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Originally posted by Almighty Colin@Mar 15 2005, 05:40 AM
Hmmm. Get traffic, charge shops for premium highlighted listings at the top of the searches. Monthly fee rebilled to cc card, of course.
Oh yeah, I forgot to add the "top of the list" feature for preferred stores. And my current PHP script already does that!
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Old 03-15-2005   #29
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Originally posted by brucem3+Mar 15 2005, 09:31 AM-->
QUOTE (brucem3 @ Mar 15 2005, 09:31 AM)
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Old 03-15-2005   #30
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Originally posted by Mike AI@Mar 14 2005, 08:20 PM
Yeah try convinving a porn shop guy you are sending him traffic with some graphs with searches from your website.
How do billboard companies and printed-media sell ads?
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Old 03-15-2005   #31
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Originally posted by cj@Mar 14 2005, 09:51 PM
...my only point would be the level of hardcore you publish on the site ... a lot of mainstream companies (and many adult stores fall more under this category than they do under 'porn' because they have so many rules to follow) might be funny about including their store on a site with a big pic of a chick with a dick in her mouth across the top.
I know that sounds silly ........... but you'd be amazed! Without the hardcore you could also get some press in adult print publications.
I totally agree and even struggled with having the word "PornShop" in the domain name. I was wondering if "AdultStoreFinder" would be less offensive? Or do you think just softening up the ads is enough?
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Old 03-15-2005   #32
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>AdultStoreFinder

I think that name would be far more accepted in the brick and mortar world, but not *necessary* ... i'm all for the easiest & cutest name to brand.

if you have the domain, stick the site up on there, market that version in print, the other on the web, and cross market each of them with the traffic stream you generate ....
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Old 03-15-2005   #33
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Quote:
Originally posted by brucem3+Mar 15 2005, 07:58 PM-->
QUOTE (brucem3 @ Mar 15 2005, 07:58 PM)
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Old 03-15-2005   #34
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Originally posted by Mike AI+Mar 15 2005, 09:06 PM-->
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QUOTE (Mike AI @ Mar 15 2005, 09:06 PM)
Quote:
Originally posted by brucem3@Mar 15 2005, 07:58 PM
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