Copywriting & Conversion Techniques That Will Driv

[Titan]

What This Article Shows You:
• What exactly is conversion and why it is the
single most important factor to your success?
• How can I get more sales out of the
same amount of traffic I already have?
• How the words you use determine how
much money you will make?

Traffic conversion is the single most
important factor to the success of your business.

That is not a question - it is a fact,
and I can prove it.

What exactly is conversion?

Conversion is turning lookers into buyers.
It is taking visitors and making them
paying customers.

If you don’t have customers - if no one
buys your product or service - then
your business is a failure.

Evidence: Look at all the \"DotCom\" (some
called them \'DobBomb\') companies of the
early 2000\'s. Many of them had plenty of
visitors & offered a great service -
but most did not have an effective way
to turn those visitors in to satisfied
paying customers - so they failed.

FACT: You will fail too if you can\'t
convert.

Sorry, but it is the truth - the point
of business is to exchange a product or
service for money. That is how it has
worked since the Ancient Egyptian days -
and the Internet did not change that at
all. Everyone - no matter if you are
online or offline - everyone must
convert their visitors into customers -
or they will wind up just like the infamous
Pets.com (down the drain).

But don\'t think that we will not continue
to provide great traffic creation tips just
like we always have.

We will always provide 5-10 traffic creation
tips. But additionally, we are going to push
the envelope into the just-as-important area
of traffic conversion, and also give you many
different ways you can use your website to
convert those visitors you\'ve worked so hard
to get into happy customers.

Think of it this way, your Free traffic Tips
Newsletter just got an injection of steroids...
and is now even beefier :-)

I would like to share with you some
shocking conversion facts that Bryan
Eisenberg recently presented:

FACT: \"50% of Visitors are LOST because

visitors can\'t easily find content\"

- Gartner Group
FACT: \"40% of Repeat Visitors are LOST

from negative experience\" - Zona Research
FACT: \"85% of Visitors ABANDON a new

site due to poor design\" - cPulse
FACT: 70% of people who are ready, willing

and able to buy online - don\'t

complete the sale.

Remember that last fact from Lesson 1?
(It is unbelievable.) It was that 7 out
of every 10 people who have their credit
card out, know what they want to purchase
and want to make the purchase online - CAN\'T!

Think about it. If you can improve
your website\'s conversion rate, you have
the potential to increase your sales
by over 233% - without spending any
more money on advertising or working
any harder to draw traffic to your site.

How do you improve conversion on your site?

Just as there are many different ways
to increase traffic, there are many
different ways to improve conversion.
Today we will cover copywriting - what
your website is saying to every visitor.

What is copywriting and Why is it
important?

Copywriting is the process of turning
words into cash. Selling your product
through words.

More specifically, web copywriting is
the process of developing the wording
of websites that sell something.

The job of your website is to:
1) Explain how your product fills the

wants & desires of your customer
2) Take the customers order as fast &

easily as possible.

The point of copywriting is to clearly
communicate the value of your product or
service to your visitors. In the offline
world, a salesperson does this. On a website
you are completely dependent on the power
of your words to qualify prospects, give
your sales pitch, close the sale and take
the order.

Based on the statistics given above (85%
of Visitors abandon a new site) - our
websites are not doing a very good job.
Some people even condone firing your
website. I say: \'don’t fire it, fix it.\'

How do you fix your website\'s sales copy?

As you will learn in future issues of
Trafficology, there are very specific
ways to engage the reader at a deeper
level. We will discuss how to become
a better copywriter, and the things you
can do to enhance your copy. But, in
this course we will focus on the
basic fundamentals of copywriting.

The first step in copywriting is to
understand the wants & desires of the
people who will buy your product. You
learned in lesson 2 how to easily find this
information with some basic research.

If you did that research when finding
keywords, you can use the same information
here. If you did not conduct that research,
I highly recommend that you review lesson
2 and learn exactly how to find the
customers who will come to your site and
will buy your product. This is the
fundamental building block of copywriting -
without it you can\'t know for sure which
customers to focus your efforts on.

Once we understand the wants & desires
of our visitors, then we need to think
about how we can frame our offer.
Remember, you are not selling a product
with physical features - you are selling
a solution to a problem that the customer
is having. You are not talking about
the product specifications - you are
talking about the benefits and how your
product fills the wants and desires of
the visitor.

What we need to do is create a sales
presentation that:

1) Grabs the visitors attention with a

compelling headline
2) Draws the readers interest by creating

a connection between their problem /

desire and your solution
3) Peaks their Desire by making an

emotionally compelling & believable

case for your product
4) Motivates the reader to take action

and fill their wants & needs by

purchasing your product or service.

When you write your web copy you need to
walk the reader through each of these 4
steps. Use what you have learned about
the readers to reach their deepest emotions
and compel them to give you money in
exchange for your solution to their problem.

Sometimes visitors already know what
they want and you just need to show
them the order button. Sometimes your
visitors don’t even know they have a
problem - and you have to explain
everything step-by-step. But, every
time you need to help your visitors
achieve what they really \"want\" - that
right THERE is the point of copywriting and
salesmanship on the web.

In future issues of we will
explain each step of the copywriting
process. We will show you how to write
copy for different types of products &
services, and we will also share with
you the best tips from some of the
greatest copywriters ever. Yes, ever.

Online or offline, conversion has been
the key to business since the beginning of
time. On the web, conversion starts
with your copy - it is your website\'s
salesperson. \'Don’t fire it; fix it.\'

I hope this article has helped you, if you would like to recieve more of these tips please visit http://nicetodobusiness.com/freetraffictips2.htm