The importance of Text

[coy]

Well, since Red and Oprano have set aside a lil spot to help enlighten everyone about text and offer help, I thought I'd post this article written a little while back. It touches on a few points on why well written text is important and how it can benefit webmasters.



The Power of Text.

Some wonder about the advantages and power of the written, or in our world, the typed word. They say pictures are worth one thousand words, but is that really the case in the adult industry? There are some aspects to text, copy, erotic or stories (whatever you want to call it) that pictures just cannot do.

Ok, so you've bought a whole slew of pictures. What if your surfer doesn't think the subject in the sets is attractive? They leave. By using erotic stories, the woman in the story is made up by them. The ultimate woman/man, whatever that might be. From the shape of their body to the way they moan their name. They're gorgeous, in very different ways, to every one that enters your site.

What if they have a slow connection? They leave. Using a lot of pictures can slow down the surfer, making them wait for the page to load. They are looking to 'have a good time' and they're not getting what they wanted while waiting for the images to load. Text takes a great deal less time to load and almost instantly they have a spicy scene at their fingertips. Another clever idea is to use a few pictures with a story or have a hot banner to a sponsor with a really obviously ready subject hovering over them as they read and work their imaginations.

Erotica tends to hold the surfer to the site longer than pictures do. How long does it take you to look at a set of ten pictures? Not long at all. And most of the time there is no lead up to the 'action'. With stories, you can bait them by using their imagination. They play the scene out in their head. And of course since it's just perfect for them, they return. Erotica fans are just as loyal as other niche fans. As long as you keep up your site, adding new stories on a regular basis, you're pretty straight. And we all know it's all about member retention!

Another aspect of erotica is keywords. Using text on a page can grant you higher placement in the search engines if used correctly. And of course the higher your ranking in the surfer used search engines, the more members you potentially have. The more you freshen up your content, the higher your member retention will be.

What are the different ways to use the erotica you are by now, thinking of buying? Just as the subjects in the stories themselves are only limited to the readers imagination, so to are the number of ways to use text on your sites to benefit you. It doesn't have to be a full story. You can use part of one, get their attention and imagination running, and then lead them into your site for the rest of it. Bios are another added bonus that your members will love. It adds depth to the subjects they are admiring. Sales text or text banners are both very simple but extremely effective way to get your potential member to join up. As I mentioned before, you can use them around pictures. Most erotic story content providers do custom stories and if they are good, they can write a story around a set of pictures you send them.

Ah I said custom. What's that you ask. Most people know and some are lost when it comes to the terms, exclusive, custom and general 'shelf inventory'. I'll break it down quickly. Exclusive, or custom content means that the content is only for your use. Do with it what you may. Some providers offer it up for six months and some for lifetime and some do it per clients request i.e. 3 months. Now for a timed exclusive story you would pay a bit less than life time rights, simply because after a while the content provider can resell that same content. Speaking of reselling that brings us to what I refer to as 'shelf inventory' or 'anyone who wants it can buy it' content. And that's basically what it is. Whoever wants to buy the stories can do so. These are always much cheaper than its distant cousin Exclusive. But that's about the only perk. Other webmasters can buy them as well, meaning that your member might have seen the same stories elsewhere and completely lose interest in your baby that you've worked so hard on. Another draw back is that you cannot alter them in anyway, unless of course you ask and even then that is only a possibility.

The simplicity and strength of (what was once just thought of as filler) words is spreading. From full-fledged pay sites to free sites and AVS sites to sponsors, Resource sites to Ezines, they have all begun to realize the true power of the written word. The saying the pen is mightier than the sword has been changed to the text is mightier than the image (in it's own little way.)

Ohhh the power of text!

[Red]

Excellent article Coy.
this is the kind of information webmasters need.

So if anyone has any other tips, keep those cards and letters coming.

[Newton]

Superb article without question

[coy]

thank ya Red and Newton

I look forward to hangin' out and puttin' in my two cents every so often

[MaDalton]

thank you very much - i learned a lot today

[coy]

glad I could help someone ... I'm one of those weird ones that get off on that!

[MaDalton]

Originally posted by coy@Feb 14 2005, 04:17 PM
glad I could help someone ... I'm one of those weird ones that get off on that!

well, i was chatting with a girl a few days ago and suddenly she started to tell me her fantasies and what she's doing to herself while he has them. I couldn't stand up from the chair in my office for nearly 15 minutes because of the people around me.

and that made me curious about this type of content - as a picture guy i have never been into that before. but i'm here to learn.

[Red]

Originally posted by MaDalton+Feb 14 2005, 04:38 PM-->