Traffic is King? Content is King?

[TheEnforcer]

Originally posted by cj@Feb 1 2005, 05:50 PM
ok Nick. as I said, good luck to you generating 100k se hits if you think content is pics, videos, stories and games

Is advertising material content or is it merely advertising material? When I think of content I think of the stuff they look at, watch, read, etc that makes them want to stay/keep coming back to some site. I don't think of a tour (though it has content in it it beeomes an ad/marketing tool when used in the selling process), text ads, etc. as content myself because that is what gets them to buy initially and NOT what gets them to come back or join the site.

[Vick]

CJ - Traffic and Content go hand in hand but

Traffic has to lead in the dance

Go build the best site ever with the most amazing content, what is it with out traffic?

[Dravyk]

Traffic is King. Content is Queen.

What's the best traffic? That which makes the most money. On the same program one person's AVS traffic doing 1:50 with 25 sales is identical to another person's TGP traffic doing 1:2000 with 25 sales. The fact it takes the first person only 1,250 hits and the other 50,000 to achieve the same result is in the end irrelevant.

[Opti]

So, if traffic is king, why do we tweak the *content* to make the traffic convert better (or at all) ?

*We* dont tweak content... the people that have the hassle of content do that to earn our traffic. Content is an asset, but you can have all the content in the world, and have nothing with no traffic.. but if you have traffic, you have bling

Nick threw out a pearl of an anology the other day about Saltmines and Goldmines.

For me, finding and playing with traffic is fun and still feels like I'm working a gold vein... managing content production or even dealing with having to care about what picture content sells to TGP surfers would be like working in a saltmine to me.

As long as you can keep doing almost anything consistently in this biz you can make money imho.. making millions may not be easy anymore.. but putting together a million whilst having fun is still easy enough, with patience and consistency. Whatever you can do to make your million/s is your gold mine.. and thank r-n there is people out there to make the traffic i scrounge up worth soemthing ;-)

[Hell Puppy]

Originally posted by Vick@Feb 1 2005, 07:49 PM
CJ - Traffic and Content go hand in hand but

Traffic has to lead in the dance

Go build the best site ever with the most amazing content, what is it with out traffic?

Grab all the traffic in the world, but what are you going to do with it if you dont have somewhere to send it that someone is willing to pay for?

chicken

egg

egg

chicken

[nickdark]

Surely its a matter of supply and demand at any given time to decide which is more valuable.

Right now bulk traffic of quality is getting harder and more expensive to attain , but from what I read here and elsewhere , creating unique content is getting easier and cheaper , as well as becoming the norm.

[Nickatilynx]

Originally posted by nickdark@Feb 1 2005, 08:58 PM
Surely its a matter of supply and demand at any given time to decide which is more valuable.

Right now bulk traffic of quality is getting harder and more expensive to attain , but from what I read here and elsewhere , creating unique content is getting easier and cheaper , as well as becoming the norm.

BUZZZ!!!!!!!!!!!!!!!!!!!

Nickdark was the first to say "supply and demand" LOL

[pushpills]

CJ, you bore me to tears.

[PornoDoggy]

Originally posted by Nickatilynx@Feb 1 2005, 05:37 PM
Let me give you an example of some of a classic.


Subject : George Bush is dead (make it dynamic with a few thousand celeb names)



set against you joing this site!

Click here!


....so that now is content?

No ... that's marketing.

You can't do a damned thing with either the cocksucking chicken or the cocksucking egg without a cocksucking frying pan.

Al Swearingen

[Nickatilynx]

Originally posted by PornoDoggy+Feb 1 2005, 10:38 PM-->