How much is enough?

Originally posted by cj@Jan 15 2005, 04:00 PM
Sabby, lots of good points here ... I would also support the 'regular updates are better than bulk content', however you have to look at whether you have a trial, what your retention from the trial is etc.

If you have content that updates every day, you have to make sure that the customer who signed up *today* can see that you have updated X times this week ... with our celeb sites, we have an updates block on our front page of members that lists the last week of updates, and a 'more' page that catalogues every update we ever made.

I can't stress enough how important it is to present content creatively & to build 'time wasters' ... ie, turn a bunch of pics of yourself into jigsaws or, maybe with your style of site, a 'request' line ?

As for pin pointing exactly how many pics & vids ... you could justify a 'paysite' with less than 100 pics, if you presented them & priced it right. Pick up a magazine and count how many pics are in each 'spread' - its usually a 6 page spread, no more than 10 pics, and its about $5 - 7 for a magazine.

I've been working on breaking my members content into 'blocks' and converting it to ebooks -

http://www.purvette.com
1 ebook is made up of about 10 stories, the other 2 have about 15 articles in each.

Purve Models Australia has about 20 'centerfold' pics of varying sizes, 40 small pics of treasure trails and several pages made up of *survey results* ... so I guess my advice is that pretty much anything goes, you just have to market it and present it in a format punters are comfortable with.

With your content assets you've built over the years, you should have no trouble making good members areas

CJ makes a great point about time wasting. I kind of look at a website like a trip to Ikea. The greatest traffic managers I have ever seen. They guide you along, but allow you to explore and discover interesting little things in nooks and crannies. When you get half way through, you can rest and get a bite at their coffee shop and consider your purchases. As you get closer to the end of their "tour", there is lots of little things that you can fit in the space you have left in your trolley. The longer you stay, the more you spend. And when you get to the end....you can load up with tea lights which is the excuse you used for coming to Ikea in the first place...to save money. LOL.

The funny thing is that Ikea has trained a whole generation of people to think they are enjoying themselves spending money in their stores. Brilliant.