Quote:
Originally posted by Hooper@May 17 2003, 01:48 AM
Is 6.2 months possible? Sure. We have people we've been billing for 3 years... but even at 9.95 a 6.2 month AVERAGE retention is extremely optimistic while those trial join numbers are actually fairly pessimistic.
I'd rather have my money now than try and hope for lengthy retention.
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A year ago I could hav said so but today I'm not so sure. I was on the phone with my credit card company making an inquery about a charge. We were shooting the shit and I asked her if there had been an increase in people requesting new numbers or claiming they lost their card. She said yes.
I wondered about this because it seems that rebill declines have increased. Way back when the consumer wasn't nearly as savvy as he is today.
That's why I thought the loyalty discount would work best. Webmaster get a nice chunk on signup. I'm not sure affiliates trust the numbers on rebill or find that much value in it. Pay per sign-up sounds pretty good these days.
And I agree about content. If it's good, you'll get signups. If it stays good, you'll always reel them back in.
05-17-2003
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