Terry Tate - Office Linebacker!

Mike AI · 01-27-2003

http://anon.hypnotic-sb.speedera.net/anon....s_world_dsl.wmv

I love this guy!! I need someone like this at my office!

More here

http://terrytate.reebok.com/watch.asp#

Mutt · 01-27-2003

Terry Tate Office Linebacker!

omg that is funny, the last bit in slow mo when he strips the nerdy guy of the office supplies he's stealing..........make that into a movie, beats most of the shitty comedies. Hell Saturday Night Live will make a movie out of sketches with less meat than Terry Tate Office Linebacker.

RawAlex · 01-27-2003

What I got a laugh out of was the not-so-subtle references to the movie Office Space... alot of little jokes behind the jokes...

Alex

Toolz · 01-27-2003

You caught that too Alex;

The "You forgot to put a cover on your TPS reports" ah I was rolling on the floor laughing and my buddies didn't know why

RawAlex · 01-27-2003

Sometimes it's just weird to be the only one getting the joke...

Sort of like Leslie Neilson movies... so many things going on in the background, sometimes your laughing at something nobody else even saw...

"Dyslexia cure found for".

Alex

voodooman · 01-27-2003

hahaha, thats hillarious.

grimm · 01-27-2003

that is the best super bowl commercial.

Break was over 15 minutes ago, bitch!

Hell Puppy · 01-27-2003

You kill the joe, you make some mo!

grimm · 01-27-2003

that is officially my new position at directnic

Mutt · 01-27-2003

ahahahahhhahha.............go to the Reebok site that has the other Terry Tate movies. At the bottom of the page, there's a disclaimer. How fucking ridiculous that they felt they should do that. Friggin lawyers or whoever's idea it was.

The characterizations in this advertisement seek to entertain and are not in any way an endorsement of the use of force in the workplace.
Workplace violence is an important safety and health issue. The Occupational Health & Safety Administration (OSHA) has standards and regulations to prevent and deal with workplace violence. For information, please visit OSHA.

grimm · 01-27-2003

The Pain Train is my new hero.

ulfie · 01-28-2003

No doubt, I thought that was the best commercial.

Mike AI · 02-04-2003

http://www.usatoday.com/money/advertising/...03-reebok_x.htm

Take that, Nike!
By Michael McCarthy USA TODAY

NEW YORK — Reebok's "Terrible Terry Tate" is giving new meaning to the term "attack ad." In the most direct swipe between the major athletic companies since the "Sneaker Wars" of the 1980s, No. 2 Reebok's linebacker will wipe out a (very) thinly veiled parody of market leader Nike's popular "Streaker" ad character.

Reebok's 'Terrible Terry Tate' takes down a streaker in a parody of a Nike commercial. The ad debuts Wednesday night.

The Reebok ad will air for the first time during Wednesday's American Idol on Fox.

"It's the downfall of the evil empire — and the rise of Terry Tate and Reebok," says Micky Pant, chief marketing officer of Reebok, which has $3 billion in annual sales.

Paul Fireman, CEO of Reebok, came up with the idea of taking out the Nike streaker. Ad agency Arnell Group, New York, put the spot together in just a few days and shot it last weekend here at St. John's University.

"They can run, but they can't hide. If they don't get this message, they're walking backwards," warns Rasta, the actor who made his debut as Tate in Reebok's recent Super Bowl ad.

After years of flat growth, U.S. consumer spending on athletic footwear rose 3.3% to $15.9 billion in 2002, according to the Sporting Goods Manufacturers Association. While sales are projected to rise 4.4% this year, heavy discounting in retail stores is making sneaker marketers fight for every dollar.

Nike, the industry leader with 40% of the U.S. market and $10 billion in sales worldwide, has a hit of its own with the streaker spot, which first aired Jan. 19 during the NFL playoffs.

In the ad, a pale British streaker, clad only in a pair of Nike Shox NZ shoes and a scarf, races across the field and through the stands during a London soccer game. His Shox keep him a step ahead of British bobbies and guards. "And he's off like a bull with gas," says the cheerful British commentator.

Shoppers are asking for the "streaker shoe" at stores, says Beth Hedge of Nike Running. The company also has gotten calls and e-mails wanting to know if the streaker or game is real, she adds. In fact, ad agency Wieden & Kennedy, Portland, Ore., created the spot with 300 actors at a soccer stadium in London. The rest is digital effects.

Reebok's spoof closely mirrors the Nike version. We see a streaker showing off and dodging bobbies.

Until Terry Tate comes flying from off-screen and slams him to the turf. Tate then stands over the streaker to deliver his customary taunt.

Since Tate's debut in a 60-second ad during the Super Bowl Jan. 26, Reebok says about 1.9 million consumers have visited its Web site and 1.6 million have downloaded the first of Tate's four Web films. It says visits to the online store have quadrupled.

Parodying competitors' commercials is a time-honored and generally legal tactic on Madison Avenue. Revenge, not lawsuits, is the risk.

Pant says he's not worried about Nike counterattacking with an anti-Tate ad. "God help them if they do — it would look like sour grapes. Everybody loves Terry Tate," he says.

Reebok has gotten into trouble before with ads featuring the Nike brand. It had to pull a bungee-jumping spot in 1990 after complaints that children might try the dangerous stunt. This time, Reebok has made it a point to note that its Terry Tate ads are "not in anyway an endorsement of the use of force in the workplace."

01-27-2003	#1
Mike AI Administrator Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 11,618	http://anon.hypnotic-sb.speedera.net/anon....s_world_dsl.wmv I love this guy!! I need someone like this at my office! More here http://terrytate.reebok.com/watch.asp# __________________ Make big money on your Domains! Why wait 40 days to get paid with the other guys? Parked.com pays the most for your traffic, and cuts checks twice a month!

01-27-2003	#3
RawAlex Members $100 for every ImLive sign-up Join Date: Oct 2002 Posts: 4,036	What I got a laugh out of was the not-so-subtle references to the movie Office Space... alot of little jokes behind the jokes... Alex __________________ Let's go to the edge of disaster Push the pedal and go a little faster Let's slam into a wall at ramming speed Let's go to the edge of a mountain Jump off and lets start countin' Hit the ground and tell me if it bleeds

01-27-2003	#5
RawAlex Members $100 for every ImLive sign-up Join Date: Oct 2002 Posts: 4,036	Sometimes it's just weird to be the only one getting the joke... Sort of like Leslie Neilson movies... so many things going on in the background, sometimes your laughing at something nobody else even saw... "Dyslexia cure found for". Alex __________________ Let's go to the edge of disaster Push the pedal and go a little faster Let's slam into a wall at ramming speed Let's go to the edge of a mountain Jump off and lets start countin' Hit the ground and tell me if it bleeds

01-27-2003	#7
grimm Cramming 3 people in a Room to Attend Show Stop Lurking and start posting! Register now! Join Date: Dec 2002 Location: New Orleans, LA Posts: 5,306	that is the best super bowl commercial. Break was over 15 minutes ago, bitch! __________________ Think horses, not zebras.

01-27-2003	#9
grimm Cramming 3 people in a Room to Attend Show Stop Lurking and start posting! Register now! Join Date: Dec 2002 Location: New Orleans, LA Posts: 5,306	that is officially my new position at directnic __________________ Think horses, not zebras.

01-27-2003	#2
Mutt Members Join Date: Oct 2002 Posts: 1,087	Terry Tate Office Linebacker! omg that is funny, the last bit in slow mo when he strips the nerdy guy of the office supplies he's stealing..........make that into a movie, beats most of the shitty comedies. Hell Saturday Night Live will make a movie out of sketches with less meat than Terry Tate Office Linebacker.

01-27-2003	#4
Toolz Members Join Date: Nov 2002 Location: Last seen trolling the Detroit River Posts: 494	You caught that too Alex; The "You forgot to put a cover on your TPS reports" ah I was rolling on the floor laughing and my buddies didn't know why

01-27-2003	#6
voodooman Members Respin bullshit press Your Comments Are Welcomed Join Date: Oct 2002 Posts: 2,695	hahaha, thats hillarious.

01-27-2003	#8
Hell Puppy Fat Fucking Nobody Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 6,523	You kill the joe, you make some mo!

01-27-2003	#11
grimm Cramming 3 people in a Room to Attend Show Stop Lurking and start posting! Register now! Join Date: Dec 2002 Location: New Orleans, LA Posts: 5,306	The Pain Train is my new hero. __________________ Think horses, not zebras.

01-28-2003	#12
ulfie Members Join Date: Oct 2002 Posts: 1,143	No doubt, I thought that was the best commercial. __________________

02-04-2003	#13
Mike AI Administrator Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 11,618	http://www.usatoday.com/money/advertising/...03-reebok_x.htm Take that, Nike! By Michael McCarthy USA TODAY NEW YORK — Reebok's "Terrible Terry Tate" is giving new meaning to the term "attack ad." In the most direct swipe between the major athletic companies since the "Sneaker Wars" of the 1980s, No. 2 Reebok's linebacker will wipe out a (very) thinly veiled parody of market leader Nike's popular "Streaker" ad character. Reebok's 'Terrible Terry Tate' takes down a streaker in a parody of a Nike commercial. The ad debuts Wednesday night. The Reebok ad will air for the first time during Wednesday's American Idol on Fox. "It's the downfall of the evil empire — and the rise of Terry Tate and Reebok," says Micky Pant, chief marketing officer of Reebok, which has $3 billion in annual sales. Paul Fireman, CEO of Reebok, came up with the idea of taking out the Nike streaker. Ad agency Arnell Group, New York, put the spot together in just a few days and shot it last weekend here at St. John's University. "They can run, but they can't hide. If they don't get this message, they're walking backwards," warns Rasta, the actor who made his debut as Tate in Reebok's recent Super Bowl ad. After years of flat growth, U.S. consumer spending on athletic footwear rose 3.3% to $15.9 billion in 2002, according to the Sporting Goods Manufacturers Association. While sales are projected to rise 4.4% this year, heavy discounting in retail stores is making sneaker marketers fight for every dollar. Nike, the industry leader with 40% of the U.S. market and $10 billion in sales worldwide, has a hit of its own with the streaker spot, which first aired Jan. 19 during the NFL playoffs. In the ad, a pale British streaker, clad only in a pair of Nike Shox NZ shoes and a scarf, races across the field and through the stands during a London soccer game. His Shox keep him a step ahead of British bobbies and guards. "And he's off like a bull with gas," says the cheerful British commentator. Shoppers are asking for the "streaker shoe" at stores, says Beth Hedge of Nike Running. The company also has gotten calls and e-mails wanting to know if the streaker or game is real, she adds. In fact, ad agency Wieden & Kennedy, Portland, Ore., created the spot with 300 actors at a soccer stadium in London. The rest is digital effects. Reebok's spoof closely mirrors the Nike version. We see a streaker showing off and dodging bobbies. Until Terry Tate comes flying from off-screen and slams him to the turf. Tate then stands over the streaker to deliver his customary taunt. Since Tate's debut in a 60-second ad during the Super Bowl Jan. 26, Reebok says about 1.9 million consumers have visited its Web site and 1.6 million have downloaded the first of Tate's four Web films. It says visits to the online store have quadrupled. Parodying competitors' commercials is a time-honored and generally legal tactic on Madison Avenue. Revenge, not lawsuits, is the risk. Pant says he's not worried about Nike counterattacking with an anti-Tate ad. "God help them if they do — it would look like sour grapes. Everybody loves Terry Tate," he says. Reebok has gotten into trouble before with ads featuring the Nike brand. It had to pull a bungee-jumping spot in 1990 after complaints that children might try the dangerous stunt. This time, Reebok has made it a point to note that its Terry Tate ads are "not in anyway an endorsement of the use of force in the workplace." __________________ Make big money on your Domains! Why wait 40 days to get paid with the other guys? Parked.com pays the most for your traffic, and cuts checks twice a month!