Think Cross Sales Werent a Big part of the Biz?

[Toby]

Is anyone else hearing violin music as they read that?

[RawAlex]

Originally Posted by Toby

Is anyone else hearing violin music as they read that?

actually, I was sitting here thinking that this is much like the death of the big dialer programs.

Dialers and cross sales were both dependent on getting the most money from the customer as quickly as possible without regard for long term viability. I think that many programs (no comment directly on wegcash) saw the cross sales as a way to fix non-functional business models, in light of poorer conversions and dropping income.

The reality is that there is a very strong business case / model out there for the affiliate business, but it has to be based on realistic business models. Programs cannot make big payouts ($100 plus) without retention and long term income. Programs that are set up on 2 - 10 year old content, fancy tours and poor members areas, credit card slamming and little value for customer will find themselves burned out and dead.

It is exactly like dialers. They forgot what we are trying to sell.

[tony404]

Originally Posted by RawAlex

actually, I was sitting here thinking that this is much like the death of the big dialer programs.

Dialers and cross sales were both dependent on getting the most money from the customer as quickly as possible without regard for long term viability. I think that many programs (no comment directly on wegcash) saw the cross sales as a way to fix non-functional business models, in light of poorer conversions and dropping income.

The reality is that there is a very strong business case / model out there for the affiliate business, but it has to be based on realistic business models. Programs cannot make big payouts ($100 plus) without retention and long term income. Programs that are set up on 2 - 10 year old content, fancy tours and poor members areas, credit card slamming and little value for customer will find themselves burned out and dead.

It is exactly like dialers. They forgot what we are trying to sell.

I think the whole $100 payout on $30 sale doesn't work.To see a dollar honestly its almost the 4th month before seeing dime. It was that model that caused the games. Look at mainstream affiliate programs you have to do huge volume to make money. I worked for mainstream we paid $2 for a completed valid insurance form. Not a dollar more whether you were joe around the corner or webmd.

[housekeeper]

Originally Posted by Toby

Is anyone else hearing violin music as they read that?

More like a cello strung with chicken wire...

we are better served focusing on the future

They however fail to outline or give any inferrence as to what the future may hold, or what their vision is..

The domino effect is forthcoming..

[Greg B]

Originally Posted by housekeeper

More like a cello strung with chicken wire...

They however fail to outline or give any inferrence as to what the future may hold, or what their vision is..

The domino effect is forthcoming..

That's the second part of what will be interesting to see. First, how do our sales measure up after this storm has passed and who will still be standing. I've been in this biz for 14 years now and am still here after many bigshots have come, gone, been buried, and some in jail until Jesus comes back.

When the dominoes fall it will show a clearer picture who has been naughty and will give insight to handling mainstream scumbags too.

[Greg B]

http://www.cnbc.com/id/37259541

This story also emphasizes what is happening in this industry. It's about the global economy collapsing. After reading it and it's followups I realized we don't have an economic problem, we have an hoesty/integrity problem. Far too many institutions and law enforcement agencies let so much shit slide down the hill it turned into an avalanche. There's just so much you can steal before it turns around and bites you in the ass.

Too many crooks spoil the broth.