Razor taps out

gonzo · 09-10-2005

RAZOR CUTS ITS LOSSES: Another ill-differentiated men's magazine has gone quietly into the night. Razor magazine notified its staff last Thursday that it has suspended publication. The five-year-old title was based in Scottsdale, Ariz., and had an advertising sales office in New York. Razor publisher Richard Botto did not respond to messages on Friday, but an employee who asked not to be quoted confirmed the shutdown.

Though both Botto and Craig Knight, Razor's founding editor in chief, had backgrounds running adult Web sites, Razor defined itself in opposition to, rather than as part of, the wave of "lad" magazines that began with Maxim's 1997 arrival in the U.S. It aligned itself with the likes of GQ, Details and Esquire, though it lacked their editorial quality. Signs of trouble have been apparent for some time. Razor's circulation peaked in 2003 at just 247,748. It plunged in the second half of last year, after Botto fired Knight and took over as editor in chief. Razor joins the likes of Ramp, Gear, P.O.V. and Icon on the independent men's magazine ash heap.
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Interesting

09-10-2005	#1
gonzo Fat Fucking Nobody Want to see your own Advertising Here! Join Date: Apr 2003 Location: Atlanta,Ga. Posts: 17,795 Blog Entries: 11	Razor taps out RAZOR CUTS ITS LOSSES: Another ill-differentiated men's magazine has gone quietly into the night. Razor magazine notified its staff last Thursday that it has suspended publication. The five-year-old title was based in Scottsdale, Ariz., and had an advertising sales office in New York. Razor publisher Richard Botto did not respond to messages on Friday, but an employee who asked not to be quoted confirmed the shutdown. Though both Botto and Craig Knight, Razor's founding editor in chief, had backgrounds running adult Web sites, Razor defined itself in opposition to, rather than as part of, the wave of "lad" magazines that began with Maxim's 1997 arrival in the U.S. It aligned itself with the likes of GQ, Details and Esquire, though it lacked their editorial quality. Signs of trouble have been apparent for some time. Razor's circulation peaked in 2003 at just 247,748. It plunged in the second half of last year, after Botto fired Knight and took over as editor in chief. Razor joins the likes of Ramp, Gear, P.O.V. and Icon on the independent men's magazine ash heap. ---- Interesting __________________ We are putting the bastards of this world on notice; greed and corruption will always be met with "a voice made of ink and rage." "Never try and be like anyone else" - Hunter S. Thompson "The truth is the truth no matter how you try and package a lie" - Shellee Hale