Razor taps out
 

RAZOR CUTS ITS LOSSES: Another ill-differentiated men's magazine has gone quietly into the night. Razor magazine notified its staff last Thursday that it has suspended publication. The five-year-old title was based in Scottsdale, Ariz., and had an advertising sales office in New York. Razor publisher Richard Botto did not respond to messages on Friday, but an employee who asked not to be quoted confirmed the shutdown.

Though both Botto and Craig Knight, Razor's founding editor in chief, had backgrounds running adult Web sites, Razor defined itself in opposition to, rather than as part of, the wave of "lad" magazines that began with Maxim's 1997 arrival in the U.S. It aligned itself with the likes of GQ, Details and Esquire, though it lacked their editorial quality. Signs of trouble have been apparent for some time. Razor's circulation peaked in 2003 at just 247,748. It plunged in the second half of last year, after Botto fired Knight and took over as editor in chief. Razor joins the likes of Ramp, Gear, P.O.V. and Icon on the independent men's magazine ash heap.
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Interesting

Re: Razor taps out
 

I liked Razor.. but then again I love RB : )

Re: Razor taps out
 

Wow.

Re: Razor taps out
 

RB's gonna need a new hobby.

Re: Razor taps out
 

magazines are a terrible business... only the best of the best actually taste real success.

over time, with the internet and more and more people reading stuff online, it will just get worst.

Re: Razor taps out
 

I thought Mike posted a few months ago that he'd heard it was doing well.


Ah well , sure RB will dust himself off and move onto his next project.

Probably learned a hell of lot through running it.

Re: Razor taps out
 

Sorry to hear. RB is a great guy and would loved to have seen it keep on going.

Re: Razor taps out
 

Any time he wants to join us in adding Hard Liquor Talk to WineTalk -
I am game!

sorry to hear about it, though, RB was a good egg.

Re: Razor taps out
 

So?????

"blah blah blah!!! Dude its only $150k , we should buy it , blah blah , pussy , blah blah"


:)

Re: Razor taps out
 

Read the real story here.....

http://www.medialifemagazine.com/New...ws3friday.html

[thanks jimmy]