Ning Doing Just Fine Without The Porn

buzzsaw · 02-13-2009

At the beginning of last December, Ning reversed course on its anything-legal-goes policy by declaring a prohibition on adult social networks. The reason? Porn wasn't paying the bills; instead of attracting advertisers, it was scaring them away. Legal adult content was also begetting illegal content, which drew the ire of both authorities and lawyers with DMCA notices in hand.Given the report released by CPM Advisors at the beginning of 2008, which suggested that Ning relied on adult content for much of its traffic, one might expect Ning to take a hit after shooing the smut out the door. But according to comScore traffic from January, that hasn't been the case at all.

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02-13-2009	#1
buzzsaw Buzzsaw ROCKS!!! Want to see your own Advertising Here! Join Date: Jun 2006 Location: With Keith Roth Posts: 7,497	Ning Doing Just Fine Without The Porn At the beginning of last December, Ning reversed course on its anything-legal-goes policy by declaring a prohibition on adult social networks. The reason? Porn wasn't paying the bills; instead of attracting advertisers, it was scaring them away. Legal adult content was also begetting illegal content, which drew the ire of both authorities and lawyers with DMCA notices in hand.Given the report released by CPM Advisors at the beginning of 2008, which suggested that Ning relied on adult content for much of its traffic, one might expect Ning to take a hit after shooing the smut out the door. But according to comScore traffic from January, that hasn't been the case at all. More... __________________ A slave to the game I remain . . .