Porn Spam Has 5.6% Click-Through Rate

[gonzo]

Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam.

The New York Times




The third most successful variety is spam advertising Rolex watches, 0.0075 percent of which get clicked on, according to an analysis by CipherTrust, a large manufacturer of devices that protect networks from spam and viruses.
"Successful spam is about impulse purchases," said Francis deSouza, a vice president at Symantec, which makes antivirus software. "Things like home mortgages have a lower success rate than things you'd buy on impulse. Things like Viagra, porn."

Paul Q. Judge, chief technology officer of Ciphertrust, was philosophical. "If you look at some of the oldest and most successful forms of business on earth, they revolve around sex," he said.

If spam is effective with porn, why bother selling anything else? Mr. deSouza pointed out that many spammers work on contract for other people's businesses. "If you're contracted by a company that sells watches or drugs, you might be perfectly happy spamming about watches or drugs," he said.

[Hell Puppy]

Originally Posted by gonzo

Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam.

The New York Times




The third most successful variety is spam advertising Rolex watches, 0.0075 percent of which get clicked on, according to an analysis by CipherTrust, a large manufacturer of devices that protect networks from spam and viruses.
"Successful spam is about impulse purchases," said Francis deSouza, a vice president at Symantec, which makes antivirus software. "Things like home mortgages have a lower success rate than things you'd buy on impulse. Things like Viagra, porn."

Paul Q. Judge, chief technology officer of Ciphertrust, was philosophical. "If you look at some of the oldest and most successful forms of business on earth, they revolve around sex," he said.

If spam is effective with porn, why bother selling anything else? Mr. deSouza pointed out that many spammers work on contract for other people's businesses. "If you're contracted by a company that sells watches or drugs, you might be perfectly happy spamming about watches or drugs," he said.

A shadow of what it used to be though....especially where conversions are concerned.

I dont even think it's enough to pay for a country club membership these days.

[TheEnforcer]

Hmmm.. like HP said I'm sure it used to be much higher but I imagine that's pretty freaking good these days.

[Hammer]

A click throught rate doesn't mean much because I'm sure most of them are hoping to see some free porn.

[Jace]

almost 6%? wow....I never would have thought it was even that high

[Hell Puppy]

Originally Posted by Jace

almost 6%? wow....I never would have thought it was even that high

Click thru is easy, getting them to buy something is tougher...

Back in the day of Xpics and "free trial, your card wont be charged" type stuff, spam would actually convert at 1:20 and better with a good mousetrap.

[spazlabz]

old boss of mine was convinced that 'mailers' were the way to go. When i questioned it i was told mailers are always welcomed I should be setting up deals with them...
yeah, so one contacts us, the boss sets up a deal, and WHAM! the guy starts to 'promote' us... thousands of e mails went out.. mostly to webmasters... you may have gotten a few... hundred
this lead to massive amount of complaints in our support e mail addy and made me realize real quick
6% aint worth it LOL

spaz

[softball]

Originally Posted by Hell Puppy

A shadow of what it used to be though....especially where conversions are concerned.

I dont even think it's enough to pay for a country club membership these days.

HAHAHAHAHAHA OMG I spit up my beer. And such a low end cheap country club as well.

[Forest]

Originally Posted by Hell Puppy

A shadow of what it used to be though....especially where conversions are concerned.

I dont even think it's enough to pay for a country club membership these days.

I KNOW thats completely incorrect

I have one guy alone that sends me 80-100 joins a day with no complaints

[Forest]

Originally Posted by Hell Puppy

Click thru is easy, getting them to buy something is tougher...

Back in the day of Xpics and "free trial, your card wont be charged" type stuff, spam would actually convert at 1:20 and better with a good mousetrap.

and I have another guys who does less volume but at 1:20 overall

great lists

[MaskTVMaura]

Where there's a man with a hard dick... there's a credit card waiting to be billed! LOL