Major issue: $ 24.95 or $ 19.95 ??

[tony404]

Originally Posted by jdog

I have to agree with RawAlex on all his points.

But also with the price comes what content you have and how long you'll be able to keep shooting these girls. If you don't maintain consistent updates members might buy a $24.95 or a $34.95 monthly membership but they A) won't stay to recur or will charge back quickly. If you're still shooting content with these girls and have them under a contract keep the updates to a minimum of say 2 times a week to keep the member coming back, so that he will continually rebill.

But if you don't have consistent updates and you're out of content and you start to rotate it, you'll have a member for as long as your content rotates and the likely hood of them signing up again in the future may be slim to none for a $34/$24 monthly membership.

Another thing you can try is different pricing. Try $19 one month, then try $24 the next and then $34. Go with what you see does best on the profit. See what people will pay for it and also do the math on the recurring members and see what the average member recurs at. As said earlier in the thread, "just do the math".

If you do that don't the different recurring priced members get pissed?

[jdog]

Originally Posted by tony404

If you do that don't the different recurring priced members get pissed?

Depends on how a company handles it. First off you should test going from lower price to higher price. Then say you get to $34 dollars and find that $24 did the best, not the $19 or $34. So now all the $19 dollars guys are gonna be happy because they have the lowest price, nobody will mind. If a $34 customer writes in, a company can be either:

A) nice and give him a credit on his account and say, "We have credited your account so that you only paid $24 for this month, to continue getting that price, you'll have to cancel and signup again."

Or a company can be "Well tough shit, if you want the lower price cancel and signup."

I can tell you if you're nice with using option A, you'll find that the customer will cancel and sign back up. Be nice to the customer and the customers will always come back. Be a asshole like some companies are in option B and you can lose that customer for life.

Another option for a site would be to email all the higher priced customers saying, "We have changed our pricing to a lower monthly price, if you would like to take advantage of this price drop, please cancel and signup again" type of email.

But it's all up to how the company/person wants to try different pricing structures. Another option would be to have two traffic sources, one traffic source gets pricing option A, the other traffic source gets pricing option B.

But you CAN NOT run it only off conversion ratio (like most want to think), you'll want to run it off number of uniques, conversion ratio, GROSS and the most important NET income. But there's ways of doing price testing and making the customers still be happy even tho they paid more by offering them either credit and say giving them the option of the $19.

[tony404]

Originally Posted by jdog

Depends on how a company handles it. First off you should test going from lower price to higher price. Then say you get to $34 dollars and find that $24 did the best, not the $19 or $34. So now all the $19 dollars guys are gonna be happy because they have the lowest price, nobody will mind. If a $34 customer writes in, a company can be either:

A) nice and give him a credit on his account and say, "We have credited your account so that you only paid $24 for this month, to continue getting that price, you'll have to cancel and signup again."

Or a company can be "Well tough shit, if you want the lower price cancel and signup."

I can tell you if you're nice with using option A, you'll find that the customer will cancel and sign back up. Be nice to the customer and the customers will always come back. Be a asshole like some companies are in option B and you can lose that customer for life.

Another option for a site would be to email all the higher priced customers saying, "We have changed our pricing to a lower monthly price, if you would like to take advantage of this price drop, please cancel and signup again" type of email.

But it's all up to how the company/person wants to try different pricing structures. Another option would be to have two traffic sources, one traffic source gets pricing option A, the other traffic source gets pricing option B.

But you CAN NOT run it only off conversion ratio (like most want to think), you'll want to run it off number of uniques, conversion ratio, GROSS and the most important NET income. But there's ways of doing price testing and making the customers still be happy even tho they paid more by offering them either credit and say giving them the option of the $19.

I agree about being nice to the customer. When we were with ibill, a guy writes us and says I canceled 10 months ago and Im still recurring.I go into the logs and sure enough, he hasnt been on the site in 10 months. So I canceled the account and sent him a check for the 10 months plus a free month. He was so grateful he rejoined and is still a customer. I was trained in customer service when I was a service advisor with Mercedes. We learned without the customer we are nothing, I took that to heart.