What are "normal" conversions these days?

[Hell Puppy]

This came up in another thread, it needs a thread of it's own....

It's tough to even define the conversion because there are a zillion variables. If you're dealing only in TGP traffic from galleries you're submitting to TGPs that you do NOT own yourself and sending that traffic to cookie cutter tours, you might see 1:25000 or worse these days.

What about SE traffic? It's not been long ago that any halfway decent paysite could do 1:20 on targeted SE traffic. Now, even a well targeted campaign might do 1:200 or worse, and you need unique content and good ad writing skills to pull that off. Oh, and the SE's aren't going to let you filter too heavily. The more disclosure you put in the ad the better the conversion, but the worse the number of clicks to impressions. That ratio gets too high and your cost per click will go thru the roof or the ad will simply be disabled.

I'll give some real numbers as general as I have. With my own traffic net which has a WIDE variety of sources of traffic, but all have my own ad filtering and targetting techniques applied will convert at 1:250 or better quite consistently when sent ot my own paysites. It'll do that 24/7/365 with minimal variation.

I can send that same traffic to other paysites and I might see the same type rates one week, then I change nothing and the next week I get 1:1000, then back down. Draw your own conclusions as to what is happening there.