Trial or No Trial - Opinions Plz

[gonzo]

Originally Posted by Hammer

If you do have a trial, I'd make it a limited trial, not just in time but content. Set aside a section with a limited amount of content. Enough to give the trial member a good idea of the quality of the content and convince them to let the trial roll over. That way it truly is a trial and they get what they paid for -- since it was probably only $3 or $4 anyway -- but at least they don't have access to all of the content so they can download as much as possible before the trial ends.

I totally agree.
I know that some programs do this but with a high expense to modifying scripts such at MPA or NATS.

[spazlabz]

tried that limited content trial as well (this is a big part of a certain programs sites) and it did not work out for the sites I tried it on at all. Of course these were brand new sites at the time (this was almost a year ago) and it failed miserably..


spaz

[PamiebDVD]

Originally Posted by spazlabz

tried that limited content trial as well (this is a big part of a certain programs sites) and it did not work out for the sites I tried it on at all. Of course these were brand new sites at the time (this was almost a year ago) and it failed miserably..


spaz

Were these your sites that it didn't work on or were these sites that you were an affiliate for? Just curious....and if these were your sites, did you do away with the trials and the results (signups/conversions) were better?

[spazlabz]

Originally Posted by PamiebDVD

Were these your sites that it didn't work on or were these sites that you were an affiliate for? Just curious....and if these were your sites, did you do away with the trials and the results (signups/conversions) were better?

I worked for the company that put the sites up. And yes we did away with the limited trial and things did pick up slowly from there. Now a year later they are making a small profit from each of them but as Gonzo pointed out we get a lot of people who jump in, rip as much as they can and then cancel right away.


spaz

[Hammer]

I got the impression from your first reply that these were limited content trials as I recommended. Were they?

[spazlabz]

Originally Posted by Hammer

I got the impression from your first reply that these were limited content trials as I recommended. Were they?

Yes, but that is not to deny the effectiveness of a limit content trial. I know NA uses them with a lot of success... for our much smaller sites they were a complete bust. could be due to a lot of factors but our ultimate descision was to kill them and abandon the idea altogether...


spaz