Simple things work best when looking for sign ups.

[softball]

A good website should function like a trip to Ikea. The outside should project your image. The quality of the product should ultimately generate its own loyalty if you have planted your seeds well and have patience. When you enter the website, like Ikea, you should be directed down a path that is well thought out from the beginning to the end. You should have a mix of big and small ticket items. Small priced items will break the ice for many and develop trust to spend more money. And finally, the customer should be encouraged to spend more money than he planned, but have a smile on his face while he does it. If your site is welcoming, honest, and easy to navigate your surfers will eventually convert to customers.