What guaranteed CPM would you need to replace a sponsor?

[el pres]

This would depend on the source.
How can you pay the same for SE vs CircleJerked TGP traffic?

[AdultAds]

Thanks for the reply.

I won't be able to pay the same rates for those different kinds of traffic. I was hoping that webmasters from the different segments would reply with rates that apply to their different types of sites. My post was long enough so I didn't want to specify everything in my post.

We are actually finalizing whether it will be a fixed rate cpm per segment or just pay say 50% of the sales price to the webmasters. Any opinion on whether that would fly? Remember that I'm not asking for all of the inventory, maybe just one ad unit (banner, pop, link, etc.). We're hoping to be able to offer some supplemental, guaranteed income - probably in conjunction with their cpa revs.

Any advice specific to your categories will be appreciated.

-AdultAds