Actual business thread...

[Dravyk]

Quote:
Originally Posted by Dravyk
So my question is, aeon, do you think it's possible to do branding without $50 million in the startup coffers? And if so, how?

Originally Posted by aeon

I think there are a lot of ways...but I'm not gonna really go into my ideas for on the cheap branding because they could easily get used before I can and kill my little plans but if that much was needed just for start up coffers - most net based companies today wouldn't be here.

Just wanted to clarify ... Eh, I was wondering where I got that large figure from. For one, it was early in the morning and no sleep.

I mentioned E-harmony, and that what was on my mind. That site is on, it seems, every channel and all times of day including peak times. And I was thinking of a sustained campaign as they have been doing for years also.

Obviously late night or Canadian television (which again didn't even come to mind when I posted in the wee hours) would be a whole lot cheaper.

[The Other Steve]

Someone mentioned SMS marketing earlier but that is already becoming old technology. Check out the advertising section of yesterday's Wall Street Journal Online for a different form of mobile phone marketing that's getting a take up of anything up to 15% from it's target audience.

And it really is targeted marketing - unfortuantely there is only one company in America who is testing the technology right now on a very limited scale but it's becoming very popular in the UK and Europe.

And aeon those notebooks aren't obsession - that's research.

[gonzo]

Originally Posted by The Other Steve

Someone mentioned SMS marketing earlier but that is already becoming old technology. Check out the advertising section of yesterday's Wall Street Journal Online for a different form of mobile phone marketing that's getting a take up of anything up to 15% from it's target audience.

And it really is targeted marketing - unfortuantely there is only one company in America who is testing the technology right now on a very limited scale but it's becoming very popular in the UK and Europe.

And aeon those notebooks aren't obsession - that's research.

SMS may be already dead for advertising before it got out of the gate very well in the US. Sure is popular like the PTT/Nextel phones right now for communicating though.

[The Other Steve]

Originally Posted by gonzo

SMS may be already dead for advertising before it got out of the gate very well in the US. Sure is popular like the PTT/Nextel phones right now for communicating though.

http://online.wsj.com/public/article...l?mod=rss_free

That's the link to the Wall Street Journal article

[gonzo]

Originally Posted by The Other Steve

http://online.wsj.com/public/article...l?mod=rss_free

That's the link to the Wall Street Journal article

Thank you Steve. I actually have a use for this information.
BTW glad to have you back. Spaz tells me good things about yall.

[Dravyk]

Originally Posted by The Other Steve

http://online.wsj.com/public/article...l?mod=rss_free

That's the link to the Wall Street Journal article

Very very interesting!

I can see however how this could be majorly annoying. I know if I were in an airport and my cellphone rang for a commercial, or, let's say I'm talking to someone on the cell, and it says, another incoming call ...

That said, still quite interesting.