Actual business thread...

DollarManSteve · 08-23-2005

Ok, so here's my disjointed, fractured message regarding.. well, im not sure yet, I'll tell you when im done writing.

I think the future of branding is completely different than how it exists in its current state. Like many instituitions of our 'old' economy (I dont like using the words 'old' and 'new' simply because of the connection to internet bubbledom, but.. I did), the notion of branding is a centralized, top-down mechanism where by a business entity creates a state of suspended disbelief in the conusmer through marketing and advertising. Through a complex interwoven matrix of mediums, an abstract thing called a 'brand' is created in the collective consciousness of the society. This is how branding works today, and there are different mediums (TV, internet, etc..) seperated by a psychological barrier; I say Psychological barrier because, in reality, there is no distinct difference, in my opinion, between a message being sent on TV or on the internet, or radio or what have you - its just data. We are now in a transitional time where we deploy the ideas of the 'old economy' using the technology that will fundamentally alter these Paradigms.. there now exists a lag between what the technology is capable of and the way we use it. We're like the mule with the spinning wheel....

Next post - the future!!

edit for grammar and spelling :P

Dravyk · 08-23-2005

Quote:
Originally Posted by Dravyk
So my question is, aeon, do you think it's possible to do branding without $50 million in the startup coffers? And if so, how?

Quote:

Originally Posted by aeon

I think there are a lot of ways...but I'm not gonna really go into my ideas for on the cheap branding because they could easily get used before I can and kill my little plans but if that much was needed just for start up coffers - most net based companies today wouldn't be here.

Just wanted to clarify ... Eh, I was wondering where I got that large figure from. For one, it was early in the morning and no sleep.

I mentioned E-harmony, and that what was on my mind. That site is on, it seems, every channel and all times of day including peak times. And I was thinking of a sustained campaign as they have been doing for years also.

Obviously late night or Canadian television (which again didn't even come to mind when I posted in the wee hours) would be a whole lot cheaper.

The Other Steve · 08-23-2005

Someone mentioned SMS marketing earlier but that is already becoming old technology. Check out the advertising section of yesterday's Wall Street Journal Online for a different form of mobile phone marketing that's getting a take up of anything up to 15% from it's target audience.

And it really is targeted marketing - unfortuantely there is only one company in America who is testing the technology right now on a very limited scale but it's becoming very popular in the UK and Europe.

And aeon those notebooks aren't obsession - that's research.

gonzo · 08-23-2005

Quote:

Originally Posted by The Other Steve

Someone mentioned SMS marketing earlier but that is already becoming old technology. Check out the advertising section of yesterday's Wall Street Journal Online for a different form of mobile phone marketing that's getting a take up of anything up to 15% from it's target audience.

And it really is targeted marketing - unfortuantely there is only one company in America who is testing the technology right now on a very limited scale but it's becoming very popular in the UK and Europe.

And aeon those notebooks aren't obsession - that's research.

SMS may be already dead for advertising before it got out of the gate very well in the US. Sure is popular like the PTT/Nextel phones right now for communicating though.

The Other Steve · 08-23-2005

Quote:

Originally Posted by gonzo

SMS may be already dead for advertising before it got out of the gate very well in the US. Sure is popular like the PTT/Nextel phones right now for communicating though.

http://online.wsj.com/public/article...l?mod=rss_free

That's the link to the Wall Street Journal article

gonzo · 08-23-2005

Quote:

Originally Posted by The Other Steve

http://online.wsj.com/public/article...l?mod=rss_free

That's the link to the Wall Street Journal article

Thank you Steve. I actually have a use for this information.
BTW glad to have you back. Spaz tells me good things about yall.

Dravyk · 08-23-2005

Quote:

Originally Posted by The Other Steve

http://online.wsj.com/public/article...l?mod=rss_free

That's the link to the Wall Street Journal article

Very very interesting!

I can see however how this could be majorly annoying. I know if I were in an airport and my cellphone rang for a commercial, or, let's say I'm talking to someone on the cell, and it says, another incoming call ...

That said, still quite interesting.

08-23-2005	#1
DollarManSteve Hoping one day to be 'omni-present' Join Date: May 2005 Posts: 166	Re: Actual business thread... Ok, so here's my disjointed, fractured message regarding.. well, im not sure yet, I'll tell you when im done writing. I think the future of branding is completely different than how it exists in its current state. Like many instituitions of our 'old' economy (I dont like using the words 'old' and 'new' simply because of the connection to internet bubbledom, but.. I did), the notion of branding is a centralized, top-down mechanism where by a business entity creates a state of suspended disbelief in the conusmer through marketing and advertising. Through a complex interwoven matrix of mediums, an abstract thing called a 'brand' is created in the collective consciousness of the society. This is how branding works today, and there are different mediums (TV, internet, etc..) seperated by a psychological barrier; I say Psychological barrier because, in reality, there is no distinct difference, in my opinion, between a message being sent on TV or on the internet, or radio or what have you - its just data. We are now in a transitional time where we deploy the ideas of the 'old economy' using the technology that will fundamentally alter these Paradigms.. there now exists a lag between what the technology is capable of and the way we use it. We're like the mule with the spinning wheel.... Next post - the future!! edit for grammar and spelling :P __________________ This sig has been cleansed by Sig-b-gone Be my ICQ friend - 284114006

08-23-2005	#3
The Other Steve Members Join Date: Feb 2003 Location: Australia mate! Posts: 232	Re: Actual business thread... Someone mentioned SMS marketing earlier but that is already becoming old technology. Check out the advertising section of yesterday's Wall Street Journal Online for a different form of mobile phone marketing that's getting a take up of anything up to 15% from it's target audience. And it really is targeted marketing - unfortuantely there is only one company in America who is testing the technology right now on a very limited scale but it's becoming very popular in the UK and Europe. And aeon those notebooks aren't obsession - that's research. __________________ Sex Story Text If you need words then you need us.

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