Actual business thread...

[aeon]

Originally Posted by Hell Puppy

TV can work if you really pound it into the ground. It also helps to have an offline product that can be ordered by phone so you dont leave the revenue from people who are "offline" on the table.

Best example of TV branding for adult stuff that I can remember is Girls Gone Wild. He built a hell of a brand off that thing. But you couldn't hardly turn on the TV late at night without hearing that goofy caribbean music theme and see hotties dropping their bikini tops.

But remember he was also pushing DVD's and video tapes at the same time, the traffic to the website was purely incidental in his business plan.

Those are good points and Joe Francis is a marketing genius but I also look at any place I can find advertising and I see some smaller net based companies continually advertising.

Either they’re just throwing venture capital (or their own) away or they’re seeing a return because they keep advertising month after month. That makes me take a look - a very serious look.

edit:
It could be that I'm just obsessed...for fuck's sake I have a notebook here with companies I've seen - where they advertise, the products - the minium advertising based on the medium/contract and how long they've advertised - if they're still going beyond the mininum, how long they went beyond the minimum etc.,

[Dravyk]

I don't think one can brand without having "mega-money". That means TV commercials and event sponsorships. Look at the stupid names, Google, Yahoo, E-Harmony - who would buy e-harmony as a date site name? No one! - Monster - who would buy that domain as a job site? Again, no one.

Tons of money can make the stupidest sounding anything brandable. So my question is, aeon, do you think it's possible to do branding without $50 million in the startup coffers? And if so, how?

[aeon]

Originally Posted by Dravyk

So my question is, aeon, do you think it's possible to do branding without $50 million in the startup coffers? And if so, how?

I think there are a lot of ways...but I'm not gonna really go into my ideas for on the cheap branding because they could easily get used before I can and kill my little plans but if that much was needed just for start up coffers - most net based companies today wouldn't be here.

Originally Posted by Anthony

Me, I'd like to hear more of what you are doing.

I'm not gonna tip my hand about the specifics of things I'm working on but I'd have no problem and would probably enjoy kicking around ideas in a general fasion with you.

Originally Posted by Nickatilynx

I think most people here are looking hard at nonadult projects.

My main interest is non-adult as well with this

Originally Posted by Nickatilynx

The thing that currently is giving me the horn is gambling.

I love this scenario.

Place bet on horse race/dog race/sporting event.

Receive reminder on cell phone and option to stream race or event onto your cell phone .

Frankly adult bores me to tears these days.

SMS is gonna rock in the near future.

Originally Posted by MikeAI

It will be interesting to see which TV stations run these commercials. I am sure the same people who run the Girls gone Wild videos would so it. Which is E! and Comedy Central. There could be some local channels you could run it on at off hours.

The problem is, there are a lot of do gooders who would create boycotts, start phone banks and other techiniques to force channels not to accept "porn" commercials.

I think the commercial was fine for prime time TV but I am hardly the normal consumer.

Another thing to think about is buying spots of TV. From what I understand when Girls Gone Wild first ran commercials they had to guaruntee so many spots and prepay. ( I think ti was up to $1 million in cash). So it takes some bank to get this going.

I remember Paolo from tripleX was trying to do something similiar for his campusfuckparty website ( or whatever the site was). I saw the commercials, they were very close to the GGW ones, and I think they would have sold well.

Not sure whatever happened with it. He might be a person to talk with.

per el davidarino:
"You'll see it on MTV, MTV2, USA, Comedy Central, E, and much more."

I'm mainly interested in doing this with non-adult shit...tho it may be edgy per se, it won't be porn so do gooders aren't really relevant.

Finally some cool info being tossed around here tho.