Traffic is King? Content is King?

Mr Benn · 02-01-2005

Quote:

Originally posted by cj+Jan 31 2005, 11:33 PM-->
QUOTE (cj @ Jan 31 2005, 11:33 PM)
It takes 2 elements to make a website - traffic and content. 1 without the other is *useless* ... you could have all the traffic in the world, but its not going to convert on a blank page. Even 'click here' is the content of your web page.[/b]

I agree that even very good traffic is worthless if a tour just doesn't work. I have sent traffic to a site in beta before, and the creatives were getting 1:4 CTR (very nice), but when they hit the tour NO-ONE bought it. Zero sales!

The 2 do need to work together to achieve the best results.

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MrBenn

"As if by magic, the shopkeeper appeared."

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