Do you think conventional wisdom in business

Spw Guru · 01-25-2005

Joe this is a good question. We have never believed in out spending people to get more traffic. There is another way. Its called quality product. Yes TGP's in general are going down hill but there are many specialized tgp's that do very well and are only getting stronger. If you build a product that you believe in and you support it maintain it and offer a fair opportunity for people sending you traffic to make money you will do well. The problem is what is well? Many people think they can start tomorrow and make a million. If you look at this like any small business in your neighborhood you will do much better. Think about this. There are the wall marts of the world. But many people for various reasons still go to specialty stores to buy an item you can find there. You still see appliance stores and hardware stores and many other types of stores. Many do not make huge revenues and the owners may not live in mansions but they do live well.

Branding your business as reputable honest and hard working is far more important then spending more then the next guy. This is true for several reasons.
1. Someone will always have more money to spend.
2. If you buy every join and work on small profit margins is anything rocks your boa you can't afford to cover it.
3. If you spend the most to get them in the door and cut the quality of your work then your product is crap and all the people you advertised and got in the door will walk out and you loose big time.

This is why I think we have grown so strong over the years without having to offer promotions, trial, cross sells, or PPS to make sales. Now there is nothing wrong if that is how you built your business. It's just not the way we believe on growing.

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01-25-2005	#2
Spw Guru Members Join Date: Jan 2005 Location: Mi Posts: 39	Joe this is a good question. We have never believed in out spending people to get more traffic. There is another way. Its called quality product. Yes TGP's in general are going down hill but there are many specialized tgp's that do very well and are only getting stronger. If you build a product that you believe in and you support it maintain it and offer a fair opportunity for people sending you traffic to make money you will do well. The problem is what is well? Many people think they can start tomorrow and make a million. If you look at this like any small business in your neighborhood you will do much better. Think about this. There are the wall marts of the world. But many people for various reasons still go to specialty stores to buy an item you can find there. You still see appliance stores and hardware stores and many other types of stores. Many do not make huge revenues and the owners may not live in mansions but they do live well. Branding your business as reputable honest and hard working is far more important then spending more then the next guy. This is true for several reasons. 1. Someone will always have more money to spend. 2. If you buy every join and work on small profit margins is anything rocks your boa you can't afford to cover it. 3. If you spend the most to get them in the door and cut the quality of your work then your product is crap and all the people you advertised and got in the door will walk out and you loose big time. This is why I think we have grown so strong over the years without having to offer promotions, trial, cross sells, or PPS to make sales. Now there is nothing wrong if that is how you built your business. It's just not the way we believe on growing.