What changes would you make to Internext?

[kath]

Originally posted by Dravyk@Jan 2 2005, 12:07 AM
Anyone in marketing knows the biggest way to waste a marketing person is to give them booth duty. Rule number one: They have to be free to hit the floor, leave the floor, find the people, do the business.

Booths are 20% branding and 80% for the newbies.

They're not even good for finding people to talk to, since, see rule one above, the people you need to talk to aren't ever at the booth!!

Vick, 500% agree with ya!

Excellent points Dravyk!

And you are definitely someone who lives by his own word.... I remember it was HELL trying to get you into the booth back in the day! lol

"Look, there's Dravyk!"
"Uh oh... where'd he go?"



As much as I *hated* working the booth I really DID get to meet a lot of the newbies and get them onto the boards & into the chats/radio shows... so I guess booth-duty depends upon what your business is all about. If noobs are what you want, the booth is a good place to be. I know I *did* miss a lot by being chained to the booths though so I am much happier going booth-less this time around.