Homegrown remembers when...

[gonzo]

Originally Posted by Far-L

Ok, this is chock full of stuff to respond to and I may not get to it all but here goes:

What worked for me was simply sugar instead of vinegar, a professional approach that was simple, direct, and succinct. "We don't want our content up without permission and request that you remove it, and, btw, since our content seems so popular on your site why don't we find a way that is mutually profitable". Something along those lines has been highly effective for us. I often received responses like "thank you for your professional demeanor, yes we will work with you, and this is a better approach than the hate mail we typically get..."

Next, I don't expect everyone to do what we do or agree with what we do. Everyone is free to choose their own path in this admittedly difficult arena. I resisted tgp and mgp for a long time, and that cost us dearly in the long run. For us, in this case, I was not going to make the same mistake we made last time. The whole tube debate is fraught with "damned if we do, damned if we don't". That is what makes it so difficult for companies in our position. In our case, we have decided that we are going to make the best of a bad situation and try to survive. Our business model has had to flex and bend and contort many times over the years. What worked yesterday may be tomorrow's downfall. That is true in any industry.

However, I came into this business having studied a very successful grassroots business that thrived on so-called "free content". As a huge Grateful Dead fan I can essentially get any recording of any show I want for free. So why do I pay for their content? The answer lies in premium quality and excellent service and a user experience that justifies me laying out the cash. Based on those principles, I feel that "free content" is never going to wipe out "paid content". More than likely, only those that don't deliver the whole kip and kaboodle will be gone tomorrow and to me that is not a problem but a perk.

I dont know what methodology studios use to communicate. I have found that many I have personally dealt with over the years STILL dont get the internet and could benefit from someone that knows how to work the problems we all face as well as doing some effective PR.

My experience is most use the National Enquirer approach by releasing a promo about having a porn vid of some dead rock guitarist or a statement on offering a mother of 8 a contract to be in a porn video.

I would agree with you on the premium quality issue except for one thing.
When you dont pay for content it frees up money to develop a better free experience than is available in some cases for pay.

I came into this business from the shareware mentality. You hold back something for your paying clients. A feature, the rest of the movie or behind the scenes.

Shareware gave away something for free as well as building goodwill with a base of fans that were potential customers. I know several guys back from the BBS era that became millionaires with this approach and the programs werent very complex.

Marshall Magee and AutoMenu come to mind.
You remember good ole Dos and the command prompt?
This program started out at $5 to register and heres how far it went well after he made his first million.

http://www.magee.com/magee/Automenu.htm