"Web 2.0 is Fucked"

[griffin8r]

Originally Posted by rhetorical

The advertising has to be embedded in the content. Ultimately, advertising must become the content to pay the freight.

And this is the angle I'm chasing on our site. It'll be interesting to see if we can get enough traffic to the site on a consistent basis to get the advertisers interested enough to pull the trigger, but I've no doubt the model we're building is, at the very least, a much more forward-thinking approach to advertising vs. content.