'Future Porn Star' T-shirts for toddlers slammed

gonzo · 02-25-2007

Hows this for a major marketing screw up?

The fashion label which produced a T-shirt range to raise money for Auckland's Starship children's hospital is also selling kid's tees emblazoned with "Future Porn Star".

The porn star tees are part of a World line which also includes the slogans "Parents are Boring" and "I have Issues". They sell for $45.
Last year World produced a line for Starship Foundation, a charity which supports Starship Children's Hospital, which sold through The Warehouse for $15 each. Each sale raised $5 for the foundation.

Starship Foundation chief executive Andrew Young told NZPA the Starship tees had been successful and the campaign had drawn comments nationwide.
"We were absolutely thrilled with that project," he said.
"The new tee shirts have no connection to Starship whatsoever."
World had supported the Starship Foundation for about 10 years, Mr Young said.

"I've got no knowledge of the (porn star) tee shirts ...
"We'll need to assess this and talk to World about it."

02-25-2007	#1
gonzo Fat Fucking Nobody Want to see your own Advertising Here! Join Date: Apr 2003 Location: Atlanta,Ga. Posts: 17,795 Blog Entries: 11	'Future Porn Star' T-shirts for toddlers slammed Hows this for a major marketing screw up? The fashion label which produced a T-shirt range to raise money for Auckland's Starship children's hospital is also selling kid's tees emblazoned with "Future Porn Star". The porn star tees are part of a World line which also includes the slogans "Parents are Boring" and "I have Issues". They sell for $45. Last year World produced a line for Starship Foundation, a charity which supports Starship Children's Hospital, which sold through The Warehouse for $15 each. Each sale raised $5 for the foundation. Starship Foundation chief executive Andrew Young told NZPA the Starship tees had been successful and the campaign had drawn comments nationwide. "We were absolutely thrilled with that project," he said. "The new tee shirts have no connection to Starship whatsoever." World had supported the Starship Foundation for about 10 years, Mr Young said. "I've got no knowledge of the (porn star) tee shirts ... "We'll need to assess this and talk to World about it." __________________ We are putting the bastards of this world on notice; greed and corruption will always be met with "a voice made of ink and rage." "Never try and be like anyone else" - Hunter S. Thompson "The truth is the truth no matter how you try and package a lie" - Shellee Hale