Simple things work best when looking for sign ups.

[Paul Markham]

Originally Posted by Hammer

The niche
The tour
The quality of the content in the tour
Exclusive content
The uniqueness of the site

Exactly, the thing that the "Traffic is King" band will never accept is.

They send their traffic to the guys that pay them the most. Which normally is the guys with the best content.

But I'm not sure if "The niche" explains it enough. "Understanding the niche" is better IMO.

I totally agree with this "The uniqueness of the site". No idea how many sites are out there but I would say 90% of tours look very similar to a lot of others, to the surfer.