No..mailing isn't easy

09-20-2005

Why is it people assume that sending mail is a fast easy way to make money?

Just because you can send an email to your mum and CC it to Uncle Bob in Utah doesn't make you a mailer.

As I am sure any of the serious mailers can attest these days mailing has to be a precise and well planned activity. You just can't buy a 10 million email list from some shady hacker online and run it through Dark Mailer. In today's climate you need to be a marketer, lawyer, book keeper and techie all rolled into one.

Clean lists and the ability to keep them clean are imperative, because otherwise you won't be able to get so much as a sentence through to the any ISP worth reaching. Does getting a spam like this really inspire confidence in your company?

Subject: hereIsWhereISaveOnDr.gs!

hereIt is.. you'll loveItLike I do:
http://www.blahblahblah.net

That labels you as either dyslexic or a spammer and people are wise to that these days.

And for those of you thinking that sending through proxies is the easy way to avoid blacklists, don't be suprised when the Federal government comes knocking at your door.

There is only one way to run a successful, legal, efficient mail campaign and that's to target the customers who have expressed interest in your product and ensure that you don't "spam" those that aren't. This is not an easy task, and if you try and fail you aren't a mailer, you are a spammer.

There's no 2 hour nightschool class on mailing you can take and be making millions the next day. As with any venture it's learning and experience that can only be developed through practice and hard work.

09-20-2005	#1
Technick Guest Posts: n/a	No..mailing isn't easy Why is it people assume that sending mail is a fast easy way to make money? Just because you can send an email to your mum and CC it to Uncle Bob in Utah doesn't make you a mailer. As I am sure any of the serious mailers can attest these days mailing has to be a precise and well planned activity. You just can't buy a 10 million email list from some shady hacker online and run it through Dark Mailer. In today's climate you need to be a marketer, lawyer, book keeper and techie all rolled into one. Clean lists and the ability to keep them clean are imperative, because otherwise you won't be able to get so much as a sentence through to the any ISP worth reaching. Does getting a spam like this really inspire confidence in your company? Subject: hereIsWhereISaveOnDr.gs! hereIt is.. you'll loveItLike I do: http://www.blahblahblah.net That labels you as either dyslexic or a spammer and people are wise to that these days. And for those of you thinking that sending through proxies is the easy way to avoid blacklists, don't be suprised when the Federal government comes knocking at your door. There is only one way to run a successful, legal, efficient mail campaign and that's to target the customers who have expressed interest in your product and ensure that you don't "spam" those that aren't. This is not an easy task, and if you try and fail you aren't a mailer, you are a spammer. There's no 2 hour nightschool class on mailing you can take and be making millions the next day. As with any venture it's learning and experience that can only be developed through practice and hard work.