Serious Biz Question: Big Fish / Little Fish?

Bhelliom · 08-24-2005

I'm starting to think there isn't anything such as a Mass market anymore. There is no One big market for everyone to grab a piece of. everything seems to be moving towards niches. Millions and millions of niches worldwide. I'm not talking just online or adult. take Coca-cola for example. They USED to be a mass marketer. with coke classic as their product. now how many different niches has coke moved into? coke, diet, caffeine free, diet caffeine free, C2, whatever else they've got and other pop products. I think in that respect we're all just trying to be the biggest fish we can. But to do that ... its not the ocean that matters... its finding the RIGHT pond....

View Poll Results: What's the Best Direction for Business ROI?
Big fish in little pond	6	60.00%
Little fish in giant ocean	4	40.00%
Voters: 10. You may not vote on this poll

08-24-2005	#12
Bhelliom Will fuck for beer Join Date: Jun 2005 Location: Toronto Posts: 1,143	Re: Serious Biz Question: Big Fish / Little Fish? I'm starting to think there isn't anything such as a Mass market anymore. There is no One big market for everyone to grab a piece of. everything seems to be moving towards niches. Millions and millions of niches worldwide. I'm not talking just online or adult. take Coca-cola for example. They USED to be a mass marketer. with coke classic as their product. now how many different niches has coke moved into? coke, diet, caffeine free, diet caffeine free, C2, whatever else they've got and other pop products. I think in that respect we're all just trying to be the biggest fish we can. But to do that ... its not the ocean that matters... its finding the RIGHT pond.... __________________ I am a Sado-Machiavellian. As long as I cum in the end... It doesn't matter what I did to get there. :yowsa: I just made that term up.... pretty good eh?