Silly question... why use a third party ?

[JoesHO]

That you can not trust the person you are doing business with, or that you are unhappy with the amount of money you make from them sending you your cut.

Why even be involved with them in the first place?

I mean why not just send your valuable traffic to someone that will pay you a fair shake, and on time, etc....

why even fool with allowing access to you companies sensitive information be handed over to a company that might or might not have a benifite in using that said information?

I mean is it not a matter of total trust that you put into that company? and they are not even paying you a dime, you actually are paying them for them to have the right to your access, and for what else? so they can vouch for you to other companies? and say that their data is correct?

kinda like the fox guarding the hen house it seems to a simpleton like myself.

cause at the end of the day, the issue is still trust in someone else to do the right thing is it not?

I think this business, for all of the talk about how relationships are important, should actually heed its own advise, and if the relationship is not working, then find another relationship is that wrong in my way of thinking?