Traffic is King? Content is King?

[TheEnforcer]

Originally posted by cj@Feb 1 2005, 05:50 PM
ok Nick. as I said, good luck to you generating 100k se hits if you think content is pics, videos, stories and games

Is advertising material content or is it merely advertising material? When I think of content I think of the stuff they look at, watch, read, etc that makes them want to stay/keep coming back to some site. I don't think of a tour (though it has content in it it beeomes an ad/marketing tool when used in the selling process), text ads, etc. as content myself because that is what gets them to buy initially and NOT what gets them to come back or join the site.