New 2257 regulations

[Hell Puppy]

Originally posted by *KK*@Jul 20 2004, 11:54 PM
Yes, there are people doing things about it from what I've seen. Of course it's the big companies with a lot to lose that are busting ass to try to make some sense and semblance of the compliance issues and to implement what they think will be workable solutions in the amount of time that's available to get it done.

I don't think the average guy has thought much about it but to come up with statements like "we'll just move offshore" or other totally inane comments along those lines. If people do decide to move offshore and not comply the way it is written in the changes, they can pretty much kiss their US affiliates goodbye since they in turn must be able to cover their affiliates as another secondary provider, somewhat of a lateral position to their own. After all, what affiliate in their right mind would put themself in such a situation when there will be those that end up being compliant and will pay for their traffic, instead of someone who can't prove compliance. Especially when the affiliate can be jailed for five years instead of the old two years, if they are unable to comply.

Just some more fodder to chew on.

If history holds true, affiliates will continue to send traffic to whoever will pay them the most until someone goes to jail.

Though those who spend the time and effort to attempt to comply will certainly try to use it as a marketing advantage.