SCOTTSDALE, ARIZONA – (March 9, 2004) – Adult mega star Jenna Jameson has teamed up with top snowboard maker Sims to create a dazzling new board for the 2004-5 season that features her entwined with XXX star Briana Banks.
The new board in the Sims Fader series features an image of the two stars from their classic movie “Briana Loves Jenna,” which was the best selling adult video of 2002 and continues to outsell nearly all other titles.
Both Jenna and Briana were featured on Sims boards introduced last year that became almost instant best sellers.
“The huge success of last year’s Fader series confirmed our belief that the fan base for Jenna among snowboarders is terrific,” according to Travis Wood, head of marketing for Sims. “We chose one of the hottest scenes from the best selling ‘Briana Loves Jenna” feature to illustrate the top sheet of the new board because it’s so wildly popular.”
Mr. Wood says the all mountain, low frequency Fader boards have level 4 carbon/Kevlar stringer support, true wood core, wet lamination, rounded sidewalls, die cut sintered base and progressive side cut for a smooth and responsive ride. They will come in three adult sizes, 155 cm, 158 cm and 161 cm and will sell for $399 in retail stores in the fall of 2004. Mr. Wood said Sims has signed with ClubJenna, Inc., the film studio and marketing company owned by Ms. Jameson, to create the exclusive line of snowboards featuring Jenna Jameson.
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03-10-2004
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