Paysite Demographics

cj · 11-20-2002

photogregg, I think we have our own version of 'demographic' marketing techniques ...

our industry doesn't need to market down to the zip code, we don't really care where the person is from (provided their cc works) ... the only difference in what we are selling them is the type of sex, and the 'demographics' of how this traffic moves are available to anyone who runs an affliate program, 3rd party processor, hosting service etc

instead of marketing to 1 city or a few states based on demographic researcb, you are marketing to every person who types in 'sex' ... there's the 1st step of your demographics ... step 2 is marketing to 'teen' etc

>>the age, sex and ave. income

in porn, we want the age (18+), the niche the person wants to sign up to, email address and their credit card number

same thing really!!

I always compare porn business to las vegas ...

you walk into 1 hotel, with its jazzy frontend ... on the inside is the same stuff, with different plaster statues ... so you try to get back out onto the street where there are more frontends to choose from, and you end up on an escalator to the next casino, where you have no choice but to walk THROUGH the casino, only to be shot onto another escalator.

If anyone has ever walked from mgm grand to new york new york to mandalay bay you'll know exactly what i mean ... sucked right in by the lights, and there you are, lost in a room full of florida pensioners playing pokies ... demographics doesn't matter that much once your there - you WILL buy something, or lose some money!

11-20-2002	#4
cj Members Want to see your own Advertising Here! Join Date: Oct 2002 Location: Down Under Posts: 5,202	photogregg, I think we have our own version of 'demographic' marketing techniques ... our industry doesn't need to market down to the zip code, we don't really care where the person is from (provided their cc works) ... the only difference in what we are selling them is the type of sex, and the 'demographics' of how this traffic moves are available to anyone who runs an affliate program, 3rd party processor, hosting service etc instead of marketing to 1 city or a few states based on demographic researcb, you are marketing to every person who types in 'sex' ... there's the 1st step of your demographics ... step 2 is marketing to 'teen' etc >>the age, sex and ave. income in porn, we want the age (18+), the niche the person wants to sign up to, email address and their credit card number same thing really!! I always compare porn business to las vegas ... you walk into 1 hotel, with its jazzy frontend ... on the inside is the same stuff, with different plaster statues ... so you try to get back out onto the street where there are more frontends to choose from, and you end up on an escalator to the next casino, where you have no choice but to walk THROUGH the casino, only to be shot onto another escalator. If anyone has ever walked from mgm grand to new york new york to mandalay bay you'll know exactly what i mean ... sucked right in by the lights, and there you are, lost in a room full of florida pensioners playing pokies ... demographics doesn't matter that much once your there - you WILL buy something, or lose some money!