All the ISPS have been reporting cbs by url for the majority of this year, it's been a Visa requirement. I would also put money on the fact that Visa has indeed instructed some of them to terminate specific accounts...
Visa's biggest issue is with companies that get TMF'd on their own merchant accounts and then haul their business to third party processing to hide the fact that they are still doing business. Not something Visa can really be faulted for trying to stop.
Small webmasters doing normal business are not the targets here, I really don't think.
The slash and burn folks are, and in the end, if Visa doesn't get rid of them this way, it may be that you see the end to cc's on the adult internet as a form of payment.
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