Review: A better Apple TV doesn't beat competition

[RawAlex]

Originally Posted by Rcourt64

Isn't that the name of the game?
Lock consumers into your financial network of sales. No different from what the Internets been doing from the start.
It's the independent pirate networks that offer you the feeling of freedom while still using their products that might achieve financial success? ..no?

Nope. It's the idea that the box maker and the content sellers are not run by the same company. AppleTV means, by default, Itunes, and the whole Iuniverse that comes with it. They get to choose what ends up on the box. You can't easily add other suppliers.

If your TV is "netflix enabled" it means it is "everything else disabled", which is a poor choice for the consumer, and the consumer KNOWS IT. They aren't as likely to fall for it anymore.

So there is little reason to pay signficiantly more for an apple box that does signficantly less that other products out there. As Danny said, the GoogleTV thing might be a change.