Are Trade Shows a thing of the past?

[Hell Puppy]

Originally Posted by Toby

There ARE some products that would be nice to see in person. Not products that we sell, but products that we use. Cameras, archive storage and backup systems, CMS software, etc. I'm just not sure vendors would be interested in putting up a booth or sending a rep to give a presentation. Tip of the hat to Tony404 for this idea.

interesting thing here is this HAS been done a couple of times, but never once incorporated into the show itself.

TMM did it when NATS was new.

they had a seminar room away from the show floor. they had techies who could actually answer questions demoing it live right there on the big screen. it was well attended, and I have no doubt generated some of their early sales.

hell, i was in attendance and i bought it. you'd NEVER EVER get a chance to sell me like that with a booth bunny on the show floor. i dont like any sort of hard sell. but sit my in a room with a group of people and teach me something, and you get my undivided attention for an hour or so as long as your product is compelling.