I can't believe no one is talking about the new 2257 decision

[Biggy]

Originally Posted by gonzo

When did they sneak this one in? At first glance this looks to be a good thing.

You think its good but trust me, it isn't. It's incredibly burdensome for AFFILIATES. Remember, primary producers have always been held to the law and control the content.

Getting the IDs is 10% of the work. Having everything cross referenced properly all your previous work and future work is an incredible amount of work (every single explicit banner, photo, video, etc) and preparing yourself for inspections as well. I know in the office we keep a whole kiosk dedicated to this so its completely separated.

I could spit off 1000 different scenarios in this business where complying with this, is essentially impossible, and for those who say nothing is impossible, then incredibly incredibly burdensome to the point of impossibility.