Suggestions wanted

[iknowalttl]

I am talking with a prospective client on a mainstream site... he wants to be able to have a weekly special offer on the site and I need some guidance on the best way to do this. What would be the best way for him to be able to pick an item from his store as a special whenever he wishes and have it on a "specials" page.

My thought is to put a hard "specials" link on the home page, give him a template to the "specials" page and whenever he wants to change to special he could place the new item, add text for the special, then upload and overwrite the page each time.

Second thought... must be an easier way.