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Old 02-20-2004   #1
TheEnforcer
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http://www.nytimes.com/2004/02/20/national/20FEM.html

Women Tailor Sex Industry to Their Eyes
By MIREYA NAVARRO

Published: February 20, 2004


arlin Ross and Christina Head, a lawyer and a documentary filmmaker in New York, recently teamed up to plot new careers.

Among their first moves: Ms. Ross, 30, a general counsel to dot-coms, this month restarted an adult Web site that features "sex and love from a woman's perspective."

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Ms. Head, 26, who has primarily covered subjects like inner-city youth, hopes to produce and direct pornographic films and television programming.

"It's all about empowering and educating women and, of course, I enjoy sex," Ms. Head said. "We're women. We enjoy sex."

Ms. Head and Ms. Ross are part of a growing cadre of women who are selling sex to other women, in this case what Ms. Ross calls "female empowered" adult entertainment — the kind with plots, foreplay and cuddling in the afterglow, the kind that is mindful of women's tastes and suggests new possibilities for women's pleasure.

Experts say demand by women — both heterosexual and lesbian — is driving the growth of all sorts of sex-related ventures, from stores, catalogs and sex toy companies to adult Web sites, pornographic films and cable television shows. At the same time, many women, they say, see the sex industry as a legitimate place to make a living.

"Women have a voice now — `This is what I want and this is how I want it,' " said Ms. Ross.

Samantha Lewis, president of Digital Playground, a DVD company in California that produces pornographic films for women and couples, estimated that women account for 40 percent of retail sales of Digital's movies, double what it was just two years ago. At trade shows, she said, half the fans are women, compared to maybe 10 percent five years ago. "Women are fueling the growth," Ms. Lewis, 42, said.

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