Playing it straight (or gay for that matter)

[ulfie]

I used to run a lot of gay sites and did very well with them. The gay market went through a change around 2000 and gay people started purchasing from sites that were run by other gay people. Since I'm not gay and really didn't know what gay people wanted my sites pretty much tanked as far as sales go around that time. I think I was lucky in that I promoted gay sites when there weren't that many of them hence making sales was easy. Some straight people still do very well with gay sites but as with anything they have a strong understanding of the niche. I don't have anything against gay people, to each their own, but I just never wanted to put the time into researching the lifestyle and moved on to other things. Having a gay webmaster on your staff is a definate plus if you run gay sites. It's just common sense that a gay person is going to know better what other gay people want to see.